Standard Chartered Hong Kong has for the second year picked TBWAHong Kong to take on creative duties for its annual community arts event Arts in the Park Mardi Gras 2013.
Running at Victoria Park this weekend, the event includes an interactive art studio that teaches people about art using 3D motion tracking technology LEAP Motion. Participants can explore different art forms and create their own interpretations by painting in a new form (painting in air instead of canvas).
Select works will be shared on social media networks and featured at Standard Chartered Bank’s main branch large-screen, outdoor TV.
The event will also include illuminative 3D installations based on famous paintings that will tour around the park and Causeway Bay at night.
“We believe learning is best done through play, so we used technology to make art learning fun as well as immersive,” said Joanne Lao, managing director of TBWA Hong Kong.
Standard Chartered Bank Hong Kong head of sustainability, corporate affairs Rita Wong also commented: “We believe in making art accessible to people from all walks of life and Arts in the Park is the perfect arena for us to do this.”
“This year our event will celebrate art history, artists from DaVinci to Warhol, providing an interactive learning experience for anyone with a passion for art,” she added.