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TBWA\ appoints planning director

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TBWA\Singapore has appointed Natalie Gruis as strategic planning director. Gruis joins the agency from Ogilvy & Mather Vietnam where she spent the last two years as planning director.Prior to Ogilvy, Gruis has also worked in Bates as regional strategic planner in Vietnam.She will report to TBWA's Singapore-based regional head of strategy, Southeast Asia, Robin Nayak and will be in charge of shaping disruptive strategy on both global and regional accounts.Gruis (pictured) has spent a decade in the region working in markets such as Australia, Cambodia, Singapore, Malaysia and Laos and across clients portfolios ranging from FMCG, beauty, alcohol, telecommunications and quick service restaurants."Natalie has strong credentials across-the-board - in launching new brands, market development, integrated channel planning and penetration strategies - which will benefit our regional clients," Nayak commented.

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