Opinion

Creating Successful Events has been created because every organisation, whether lifting a brand image, launching a new service or planning a promotion needs someone trained in the fundamentals of event management to ensure that objectives are met. This comprehensive two-day course provides a complete framework for managing events, covering issues from logistics and planning to marketing, PR and budgets. Whether new to the industry or looking to sharpen your skills, this programme is essential for anyone who manages events or promotions in their job, offering knowledge that can take years of personal experience to develop.Visit the website

The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural population is nearly three times the urban. The FMCG, automobile, manufacturing, IT, agriculture, finance & insurance sectors are moving into the rural markets of India in a big way. There is immense potential for rural consumers to contribute to the growth of the Indian economy and leading organisations from various industries have taken good note of this potential. In summary, the rural market is a goldmine that has not been effectively tapped into. Delegates attending this event will educate and enlighten themselves on the various approaches an organization or industry could possibly take to benefit from this large pool of wealth. Key benefits for attending this event: * Analysing case studies to make the most out of these markets * Driving and Benchmarking the performance of your rural marketing efforts, strategies and methodologies * Identifying the emerging trends in rural marketing and spotting the future developments in this domain * Advertising & promoting products and services effectively * Focusing on what organisations need to do in their structures to service the rural markets * Identifying practical solutions to overcome communication issues * Optimising on proven distribution practices to reach out to the rural areas * Defining clearly the customers needs and meeting their requirements effectively * Creating a customer-centric culture * Analysing the concepts and approaches of the development pattern * Planning strategies and develop applications in promotion of rural products For more information, request event brochure and special rebates, please contact: Ms. Kelly Lee Tel No: + 6032723 6798 Email: KellyL@marcusevanskl.com Website: http://www.marcusevans.com/html/eventdetail.asp?eventID=13553&SectorID=1&divisionID=Visit the website

“Innovate or die” is the battle cry of the business world. In five short years, half of most companies’ sales and profits will come from products and services that don’t yet exist. This means that in order to grow and prosper, companies must launch new products at an ever increasing rate … and launch them quickly and successfully. Has your company implemented the necessary methods, systems and practices needed to be successful at product innovation? Hear about the secrets to new product success. Dr. Cooper’s proven strategies and tactics presented in this seminar show you how your business can develop new products fast and effectively. Topics covered include: · The critical role of product innovation in your business, and its impact on sales revenue and profits · The ten most important success drivers that distinguish the best performers in product innovation – 10 tried-and-proven approaches that separate the winners from the losers – and how to implement these in your own business · The Stage-Gate® new product system, currently in use in major companies around the world – a world class method for moving new product ideas to successful launch quickly and successfully; and how to make a Stage-Gate process work in your business · Portfolio management best practices – the right ways to select and prioritise the right projects for development, and how to allocate development resource to achieve a strategically aligned, high value and balanced development portfolio This seminar is based on Dr. Cooper’s best selling book, Winning at New Products, also: Portfolio Management for New Products; and Product Leadership: Creating and Launching Superior New Products. Key Topics Achieving superior product innovation performance results: Benchmarking best practices Your Idea-to-Launch NPD process – A Stage-Gate® system for your business Picking new product projects – best practices in Portfolio Management Generating breakthrough new product ideas Organising for NPD: Fostering effective cross-functional teams and the right climate for innovation Key Features How the Stage-Gate® system works – a detailed walkthrough of this most popular method. How to use the productivity index, scorecards and strategic buckets to maximise the value of your development portfolio. How to develop unique superior products with a compelling value proposition. Also learn the best ways to gain insights into customers’ unspoken and unmet needs through voice-of-customer research. How successful companies consistently have a steady stream of winning new products – what they do differently and How to organise for product innovation – fostering effective cross functional teams and the right climate for innovation. For event brochure, please contact: Contact Name: Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.com Visit the website

Blue Ocean Strategy is about challenging assumptions about strategy, redefining market boundaries and making the competition irrelevant rather than competing on established ground. It is geared towards creating new market space and encompasses the entire value chain from product, service and delivery, and costs to pricing, instead of any one function. Companies need to establish the 'value curve' of the industry they operate in and identify how they can differentiate themselves from their competitors by Reducing, Raising, Eliminating and Creating key elements within their core offering to their customer groups. This training will take you on a journey to understand what blue ocean is and the thought process of creating blue ocean strategy to develop ideas on how they can be applied to your organisation. Blue Ocean Strategy training provides critical new knowledge for leaders throughout the organisation. Key executives, marketing, sales and brand managers, strategic planning managers and OD professionals all need to understand the importance of creating an uncontested market space and the foundational skills for blue ocean strategy. The global knowledge economy has changed the rules of competition, and organisations now succeed on their abilities to innovate, adapt and execute. An effective strategic is crucial to a company. Blue Ocean Strategy improves senior team thinking. Facilitated well, a team can come up with preferred alternatives (using specific techniques that provoke new ideas) while they build support for the decisions. In short, what Blue Ocean Strategy seeks to do is to make the creation and capturing of Blue Ocean as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategist have always existed, for the most part their strategies have been largely unconscious. Blue Ocean Strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of Blue Ocean, but also providing the analytical frameworks and tools to act on this insight. This training stands to differ from others as it is indeed based on hands-on exercises for each session, real-life case studies and proven methodologies delivered directly to you by an internationally recognized trainer who is also certified as a blue ocean strategist. Key Topic of Training: · The magic of the Blue Ocean Strategy though process · The three building blocks of Blue Ocean Strategy and how to utilize them · The primary tools used in the Blue Ocean Strategy process and gain experience applying these to organisation · How to reconstruct market boundaries using the six pathways · How to create Blue Ocean Strategies · How to apply the acid test to determine if an idea is a true Blue Ocean Strategy · Set by step process of from Red Ocean to go in a Blue Ocean Benefits of Attending • Mastering the Blue Ocean Strategy thought process • Gaining insights into what constitutes a major leap forward in real value to your existing customers and identify ways to attract non-customers • Exploring potential new market opportunities through applying the “six paths” process • Understanding potential trends impacting your industry and the actions necessary to benefit from them • Enhancing the internal diagnosis and external analysis ability For event brochure, please contact: Name: Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.com Visit the website

It is generally accepted that 20% of your customer base makes up 80% of your sales. While advertising can bring customer to a store, it can also work from within your store. Getting your message into the hands of your customers is crucial in influencing your customers to make that final buying decision. While broadcast and print advertising has dominated consumer input for decades, in-store advertising is taking center stage as new technologies combine with focused brand messages to capture the captive audiences right where the magic happens—at the point of purchase. Your competitors are not just looking to increase market share, they are looking to steal it on the sales floor. As such, it is necessary to grab the consumer where he is making the purchasing decisions and in-store is the only place your brand can be assured that it will reach your target consumers with its message to those decision makers. Only by formulating strategies that surround the consumer with coherent tools, consistent messages and maximum brand experience, can you win sustainable customer loyalty; drive sales and fuel long-term profits. This conference provides you opportunities for meaningful participation and constructive confrontation, debate and discovery on issues related to shopper’s insights, brand loyalty and in-store ROI. Key benefits of attending this conference: · Reviewing ways to maximise customer entertainment experience in your store to encourage repeat visit · Making your in-store marketing efforts reflects in your sales figures · Increasing your product’s visibility in-store to encourage both cross-selling and brand building · Achieving the goal of maximising cost effectiveness while minimising the environmental impact · Exploring the recent development for unconventional in-store marketing application in this region · Deriving a route map for Asian companies embarking on implementing a digital in-store presence · Examining the surviving techniques in a crowded and mature market full of similar products and services · A model for calculating the value of in-store communications. Key Topics: Consumer insights and applications The store as a media channel Building brands in-store Valuing in-store marketing For event brochure, please contact: Contact Name: Ms. Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.comVisit the website

The “Strategic Marketing for Higher Education Providers” Conference is purposefully designed to update you on the latest developments in the realm of institutional marketing. This ground breaking event will showcase proven strategies on how world class universities have succeeded in building innovative marketing and branding campaigns which have heightened their profile in the minds of potential students and other key stakeholders. Look forward to obtaining important perspectives from up-to-date case studies and best practices employed by leading education providers from around the world to secure your institution’s position in the education global arena. Don’t miss our interactive pre-conference workshop on “Innovative New Media Strategies to Optimise Student Engagement and Enrolment”! Shake up your marketing plans by re-aligning your outreach strategies with the expectations of today’s technologically-savvy youth. Analyse and get inspired by successfully recruitment marketing initiatives undertaken by well positioned institutions from around the world! Take advantage of this hands-on session to gain an in-depth understanding of the latest New Media tools and learn how you can integrate them with traditional marketing strategies. For more details, please call (65) 6372 2202 or email to Ms Lorraine Tiang at lorraine@conferences.com.sg Visit the website

A firm's adeptness in understanding markets and creating customer value is a primary determinant of its growth and sustainability. As market structures and communication technologies evolve, managers face new challenges in their efforts to market products and services. This is an intensive program designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization.Visit the website

Create customer connections... Discover how to harness the power of multi-channel marketing and establish genuine customer relationships at Marketing 08. This exceptional event features keynote sessions and case studies of the year’s most innovative marketing strategies and will arm you with the information you need to turn customers into communities. Key topics include: shifting from traditional marketing to online media and measuring return on marketing investment. Visit the website

The Strategic Media Relations in Asia Conference and Workshop is designed to keep communication professionals updated on the latest developments in Asia and to show you proven techniques, tools and tips on how to overhaul your media relations programme to achieve better results. Our pre-conference Effective Media Campaign Planning Workshop will also impart to you the know-how to successfully plan your organisation’s media campaigns. Prominent industry bigwigs like OCBC, StarHub, MDA, Bloomberg News, The Straits Times, Radio Television Hong Kong, Deloitte, etc. will show you not only the ‘whats’ but also the ‘hows’ and ‘whys’ behind their successes and failures. Look forward to delving deep into the complexities of press relations, new media management, crisis handling, strategic media planning with a unique Asian perspective. You will obtain new thinking, strategies, and developments to build symbiotic relations with the media as well as new technologies to move your message directly to the constituents. Attend this conference and workshop to win the roadmap to embracing the new positioning in media relations for sustainable corporate reputation and brand value. Visit the website

The Strategic Media Relations in Asia Conference and Workshop is designed to keep communication professionals updated on the latest developments in Asia and to show you proven techniques, tools and tips on how to overhaul your media relations programme to achieve better results. Our pre-conference Effective Media Campaign Planning Workshop will also impart to you the know-how to successfully plan your organisation’s media campaigns. Prominent industry bigwigs like OCBC, StarHub, MDA, Bloomberg News, The Straits Times, Radio Television Hong Kong, Deloitte, etc. will show you not only the ‘whats’ but also the ‘hows’ and ‘whys’ behind their successes and failures. Look forward to delving deep into the complexities of press relations, new media management, crisis handling, strategic media planning with a unique Asian perspective. You will obtain new thinking, strategies, and developments to build symbiotic relations with the media as well as new technologies to move your message directly to the constituents. Attend this conference and workshop to win the roadmap to embracing the new positioning in media relations for sustainable corporate reputation and brand value. Visit the website

Embracing Customers' Insights to Drive Business Growth
This 2-day training course examines the essential concepts and techniques to woo customers in today’s era of choice.
This training is tailored to empower sales/marketing/operations/customer service functional units with the needed skills to handle each and every individual customer. With proper communication techniques, companies are able to unlock the true value of customer engagement.
The benefits are obvious – product innovation, brand building, product improvement based on feedback and many more.
Engaging customers is part of good business strategy, but to engage them at all levels of the business process will prove to be too time consuming and not cost effective. Companies must assess if they are engaging the right focus group for the right product at the right time. Learn to hit the mark everytime!
What else can you expect at this event?

• Interact with your peers and trainers on ways to measure ROI and program effectiveness
• Learn how you can use cultural credibility and intellectual respect to form good customer communication strategies
• Find out how you can use new media technologies to create memorable customer experience
• Gain insights to how some major MNCs are able to leverage on customer to generate brand advocacy
• Discover how experiential marketing can help in forging stronger customer relationships with your company
• Understand effective corporate communication techniques and ways to leverage on media channels to achieve credible engagement to all your stakeholders!
• Don't miss out on discussion that will help to enhance your search engine marketing and optimisation!

Find out all these and more at Customer Engagement 2008!
Held in 2 different locations, let us bring this event closer to you!
Visit our event website for more information and registration details.
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