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Soundless Journey No More - Meet Michael Tien of Atlas Sound & Vision (SIM Business Insight)

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Soundless Journey No More - Meet Michael Tien of Atlas Sound & Vision (SIM Business Insight)

29 May 08 to 29 May 08
SINGAPORE
'From rags to riches' is simply an understatement to describe the turbulence that ATLAS Sound & Vision went through that makes it today, an inspiration in quality sound and vision lifestyle solutions. This home-grown music business started in 1962 with humble beginnings in a shop-house at Market Street, importing and retailing high-end audio and visual products. But after 21 years in business, they fell silent in 1986 due to the economic crisis. They lost everything! But the company was able to recoup and rose almost immediately, hitting profits beyond their expectation within a very short period, securing a host of awards, including ‘The Most Improved Sales’ among distributors (Bose) in 2005, and winning the Singapore Prestige Brand Award in 2006 and 2007. The company has also grown in strength and size with their latest additions –being an ATLAS Experience store at Kuala Lumpur City Centre and an ad notam showroom at Millenia Walk. Experience an evening with this visionary leader, Dr Michael Tien, CEO and Managing Director of ATLAS Sound & Vision, as he shares his inspiring entrepreneurial journey; challenges he faced during the company's post-recession reorganisation and his strategies in co-developing the framework for the company's structured product demonstrations and customer engagements, that are the hallmark of the Atlas experience. His commitment as a leader in the fi eld of entrepreneurship has won him the recognition from the American University Foundation and he was conferred a PhD in Entrepreneurship. Key Learning • Recognise the opportunity to turn passion into business • Leverage on failure to bounce back stronger • Product and service differentiation • Keeping things simple and focus on profi ts – not on product lines • Reinvent yourself • Create and build a brand Visit the website
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DigiGen-M 2008 : Marketing to the Digital Generation

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DigiGen-M 2008 : Marketing to the Digital Generation

30 Jun 08 to 02 Jul 08
Kuala Lumpur, Malaysia
DigiGen-M 2008 Now is the Time! Catch it or Miss it! The trend of digital marketing is developing in Malaysia, especially with the dawn of digital generation and the increasing awareness of technology in the country. There is no doubt for marketers to utilize the different marketing channels to touch the different desired audience to create a greater awareness of their brand. Attend DigiGen-M and update yourselves with the latest marketing channels and learn from industry marketing practitioners in creating successful marketing strategies. Hear from leading companies and corporations on how they have utilized the different marketing tools to bring their businesses into a higher level! Key Topics: 1. The Dawn of the Digital Era 2. Creative and Dynamic Branding: Offline and Online Marketing Integration 4. Connect your Brand to the Islamic World 5. Optimizing the Different Facets of Social Networking for a Successful Marketing Strategy 6. Embarking on the Word of Mouth Marketing Campaign 7. The Emerging Trend – Social Networking in Mobility Key Speakers: President Direct Marketing Association Malaysia Country Manager Habbo Hotel Senior Executive IBM Head of Marketing Samsung Malaysia Electronics (SME) Sdn Bhd Director Synovate Senior Executive The Nielsen Company For brochure and enquiries, contact Mira Ibrahim at +65 6324 9751 or mira@availcorp.com Visit the website
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Making Successful Brand Acquisitions in Asia Pacific

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Making Successful Brand Acquisitions in Asia Pacific

28 Mar 08 to 28 Mar 08
Singapore Management University Auditorium
FORUM OBJECTIVES Brands are becoming more influential in deal-making, with many private equity and M&A transactions specifically focused on brands. Investors need to make sure that they are putting the right bid, and sellers want to extract the highest price. A robust appraisal of brands as assets and its potential upside and risks becomes critical. From pre-acquisition search to post-acquisition integration, the forum focuses on the entire lifecycle and the issues to consider for a successful brand acquisition. Key questions to be addressed include: - How to capture winning deals in emerging markets? - How to identify underperforming brands? - Are you paying too much or too little? - How to maximize tax opportunities in brand acquisitions? - What are the key IP issues to be considered in a deal? - Invaluable lessons from select Asian and global companies - Should we keep, abort or grow brands post M&A? - How to extract optimum return from brand divestitures? KEY SPEAKERS - Mr Ho Kwon Ping, Chairman of Banyan Tree Holdings - Mr David Haigh, Group Chief Executive, Brand Finance plc - Mr Rupert Purser, Managing Director, Terramillem Capital - Ms Lucy Gwee, Managing Director, Brand Finance Singapore - Mr Jack Wong, Assoc Director, Tax Advisory, PricewaterhouseCoopers - Ms Elaine Tan, Assoc Director, IP, Amica Law LLC - Mr John Davis, Practice Assoc. Prof of Marketing, SMU - Mr Peter Lee, Chief Financial Officer, OSIM - Mr David Shaw, Director, Brand Marketing & Integrated Marketing Communications, Lenovo Asia Pacific - Mr Sam Bedi, Executive Director of Makara Capital; Ex-Director of Strategy for Kraft Foods Asia Pacific Please check www.brandfinance.com for more details and download the application form or call us at +65 6336 8691 to apply.Visit the website
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High Performance Marketing ( 2 Day Workshop )

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High Performance Marketing ( 2 Day Workshop )

15 Jan 08 to 16 Jan 08
Singapore
High Performance Marketing
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Breakfast Series: Climbing the Spiral
HIGH PERFORMANCE MARKETING
2 Day Work Shop JANUARY 15, 2008 TUESDAY
JANUARY 16, 2008 WEDNESDAY		  

A firm's adeptness in understanding markets and creating customer value is a primary determinant of its growth and sustainability. As market structures and communication technologies evolve, managers face new challenges in their efforts to market products and services. This is an intensive program designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization.

High performance marketing program provides practical and compelling frameworks for market definition and evolution that will help participants to tackle major market-focus issues that exist in nearly all organizations and help in building the winning marketing strategies.

Benefits of Attending

  • The improved ability to analyze and understand customer needs and buying behaviors
  • A clear view of how firms capture market value through pricing initiatives
  • An enhanced understanding of marketing program development and implementation
  • A thoroughly developed understanding of the basic concepts behind marketing strategy
  • The necessary skills to construct an integrated and comprehensive marketing strategy
  • The advanced capabilities to:
    • Articulate the logic of your own marketing strategies
    • Build strategic opportunities
    • Constructively critique marketing strategies
    • Think strategically
Who Should Attend

Middle level and senior level Marketing and Finance Professionals. All consultants and strategists concerned about which markets to serve and how to allocate resources in the most efficient way.

Our Speaker
S P Jain Center of ManagementDr Rajendra S Sisodia is Professor of Marketing at Bentley College where he won the Award for Excellence in 2007. He has a Ph.D. in Marketing from Columbia University where he was the Booz Allen Hamilton Fellow.

In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing and named to the “Guru Gallery” by the UK-based Chartered Institute of Marketing (the largest marketing association in the world).

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Register Now
Work Shop Fees

SGD 900 for both days

SGD 750 Early Bird Discount
(Last date 31st Dec)

SGD 2,000 Group Discount for 3 participants

CONTACT: Pradeep/Nisha
Tel: 6270 4748 Ext 718/719
Mob: 9618 1817
Fax: 6838 5406
View Schedule
S P Jain Center of Management
S P Jain Center of Management (SPJCM) at Singapore is the international initiative of S P Jain Institute of Management & Research, Mumbai, India, which is ranked among the Top Ten Business Schools in India.

In order to replicate its success and achievements in management education globally, S P Jain decided to establish the center of excellence in Dubai and recently in Singapore - the business center of the ASEAN.

SPJCM houses the Centers for Leadership and Executive Education, which conduct executive development programmes bringing global faculty and top professional speakers to share their experiences on issues related to leadership.

The Center for Executive Education offers numerous programs for open enrolment and for customizations for corporate organizations.

Read More about S P Jain

S P Jain Center of Management
10 Hyderabad Road, Singapore 119579
Tel: + (65) 6270 4748 Ext: 716 / 719
Fax: + (65) 6838 5406
Enquiry: enquiry_cee@spjain.org
www.spjain.org
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Digital Marketing 2.0 Conference & Workshop (Hong Kong Venue)

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Digital Marketing 2.0 Conference & Workshop (Hong Kong Venue)

25 Feb 08 to 27 Feb 08
The Excelsior, Hong Kong
We’re bringing back the dynamic Digital Marketing 2.0 to reduce the complex into its simplest form. It's a power-packed 2-day conference with the industry’s top experts, who are currently participating in and shaping the digital age of marketing, to give you an exclusive look into the opportunities of today and tomorrow. Understand how much or how little Web2.0 can do for your business. Discover tried-and-proven techniques on how to ignite brand passion in the whole UGC phenomenon. Analyse and understand the shortcomings in your marketing capabilities in a targeted, cost-effective, and measurable way. Take part in comprehensive informative sessions that include interactive discussions with panellists from leading specialist solution providers and high profile case studies showing the solution in action.Visit the website
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Measuring PR & Corporate Communications Workshop (Malaysia Venue)

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Measuring PR & Corporate Communications Workshop (Malaysia Venue)

06 Dec 07 to 07 Dec 07
JW Marriott, Kuala Lumpur, Malaysia
This 2-day intensive course will teach you how to show the results of your work, gain greater respect and standing in your organisation and sharpen your strategic skills With Jim Macnamara's deep understanding and experience in PR Measurements, this hands-on workshop aims to equip you with the latest measurement tools and priceless workable tips. Packed with real life case studies, in-depth sharing of insights and techniques, this practical workshop will help you turn your efforts into tangible results which you can show to your management. Visit the website

Sports Marketing & Sponsorship Conference & Workshop (Hong Kong Venue)

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Sports Marketing & Sponsorship Conference & Workshop (Hong Kong Venue)

03 Dec 07 to 05 Dec 07
The Excelsior, Hong Kong
Attend this 2-Day “ Sports Marketing & Sponsorship ” conference to reassess, re-strategise & reinvent your marketing plan in alignment with this dynamic multifaceted, multibillion dollar industry. Break through the buzzing sports scene and turn its audience into your customers! Survive the scuffle amongst the megacorps and snag the most apt sporting embodiment for your trade. Super charge your brand to incite consumer interest ! Harness the euphoria effect to secure consumer allegiance with tried-and-true sports marketing case studies from: adidas, AIG Private Bank, Lotto Sports, DHL, Fuji Xerox and Tiger Beer! Hear from the connoisseurs of the sports industry to learn how to bolster your competitive advantage and boost brand visibility aith positive publicity. Don't miss our pre-conference workshop to gain crucial knowledge on how to turn sports sponsorships into a profitable revenue stream for your organisation, and explores the applicability and effectiveness of your sponsorship plan to attain the maximum value from your marketing budget. You can look forward to acquiring a critical understanding of the current issues and challenges in sports sponsorship to better measure and evaluate its success and investment worth with useful tips and tricks. Visit the website
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