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Digital media is gaining an increasingly important foothold in today’s communications. Bloggers, podcasters and other netizens are playing an influential role in shaping traditional media and stakeholders’ perceptions on organisations. Instead of ‘controlling’ messages, companies can only now influence them. However, this may not at all be bad news as the web provides unparalleled opportunities for all organisations (be it B2C, B2B, government etc) to increase the reach of their communications, generate buzz, deepen relationships with stakeholders and discover what their stakeholders really need and want. This workshop is designed for you to understand the dynamics of social media, its impact on traditional PR and how to integrate new media into your existing PR programmes. It will focus on BOTH the principles AND practicalities of planning, implementing and measuring INTEGRATED and ONLINE PR campaigns. Please visit http://www.conferences.com.sg/ws-spr4.htm or contact Rena Lin at rena@conferences.com.sg or (65) 6372 2207Visit the website

Start-Up@Singapore 2008 is delighted to present to you the Emerging Industry Series! Consisting of 3 exhilarating panel discussions on Alternative Energy, Interactive Digital Media and Web 2.0, enthrall yourselves with the many new takes and fresh perspectives on these up and coming industries. Insightful opinions on the industry outlook, investment opportunities and research potentials in these emerging industries will be shared and discussed by industry experts and academics. Join us in the concluding installment of the Emerging Industry Series to discover the dynamic and borderless world of Web 2.0. Explore in great breadth and depth the emerging trends and business opportunities of web-based communities such as social-networking sites, wikis, blogs and many more! Harness this opportunity to learn how you can possibly make a difference in the rapidly growing online world of Web 2.0! Time: 10.00am to 12.00pm (Registration starts at 9.30am) RSVP: Please register at our website at http://www.startup.org.sg/emerging Get your confirmation code instantly with our new registration portal! Attire: Smart Casual Speaker Panel Stuart Tan, S.D.C.G., Licensed NLP Trainer Pan South-East Asia Toastmasters Evaluation Speech Champion and EBusiness Coach Mr. Stuart Tan, MBA (Western Michigan), BA (Hons), S.D.C.G., is the Executive Director of the Adam Khoo Learning Technologies Group (AKLTG) Pte. Ltd. Stuart Tan is one of Asia's Top Speakers and trainers in Internet Marketing. He has developed comprehensive learning models for beginners to learn Internet Marketing easily and to start using Internet Marketing in businesses. Within just 9 months of using Internet Marketing, Stuart managed to achieve over $400,000 in revenue. He uses his extensive training and education background to coach and help people learn. Stuart also teaches consumer psychology online and how to leverage it when selling products or services on the Internet. Website: http://www.internetmarketingsingapore.com/ Kevin Lim, PhD candidate in Communication, Author of theory.isthereason Kevin Lim is currently pursuing his doctoral degree in Communication at the University at Buffalo (SUNY), where he also works as a graduate assistant. For both his work and blog, Kevin studies and shares his interest in the diverse cultural affordances of technology, focusing on the pedagogical and disruptive aspects of social media. Dabbling for both pragmatic and play, he seeks an ideal interplay between online and offline life, through social networking, blogging and lifecasting. He openly wishes to become a "social cyborg", where the meshing of human and networking technology would allow one's presence to be augmented by the minds of many. Website: http://theory.isthereason.com/ Vanessa Tan, Senior Executive, Health Promotion Board Vanessa Tan graduated from the University of Bristol, UK with a degree in Law. She works as a new media consultant in the public sector. Catering to a wide range of target audience, Vanessa's projects includes blogging, social networking, user-contributed content and podcasting. She has been featured in the Singapore media, particularly for launching the very first podcast by a Government agency and for founding a Government blogging movement. She has also presented at training courses on various aspects of social media. Website: www.vantan.org More Good News A platform for you to share your thoughts and ideas has been made available right here right now! In line with Web 2.0's philosophy of user-generated content and interactivity, we believe that your pre-event online participation will add value and excitement to the discussion. If you do not have a wikispace user account, you may wish to register to create a new account. Alternatively, you may log in using the Start-Up@Singapore preset account: user name: attendee password: startupsingapore For any other general inquiries or feedback, we are contactable via email at emerging@startup.org.sgVisit the website

The inaugural Brand Finance Asia Pacific Forum is an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created. Previous Brand Finance Forums were met with resounding success, with the latest BF Forums 2006 and 2007 held at the London Stock Exchange, Paternoster Square. The 2007 Forum featured the theme of 'Understanding the value of nation and location branding", and was attended by more than 130 participants from more than 20 countries around the world. Distinguished speakers featured included Visa, HSBC, Club Med, and Lenovo amongst many others. This year, we are bringing Brand Finance Forum to Asia Pacific we have a first class list of speakers who will share their thoughts about “Making Successful Brand Acquisitions”, with issues ranging from pre-deal identification of target opportunities to post-deal exit strategies. If understanding the issues of brand acquisitions is important, if you want to hear world leading experts, if you want to network with your peers and discuss practical issues with them then come to the Brand Finance Asia Pacific Forum 2008. Call us at +65 6336 8691 or email bfs@brandfinance.com to know more about the event. Visit the website

KBridges International and its strategic partner Sedulo Group Inc would like to invite you and your team to join us in our "Strategy Wargaming" workshop in Singapore on the 13th & 14th March 2008 at the King Corpthorne Hotel. As we all know the world is subject to relentless growth and development, and is constantly undergoing change. This results in a continuing increase in the intensity of competition on a global scale and the needs of organization to constantly revisit their plan and test its resiliency.Tho we have make decisions but we often make decisions that lead to undesired outcomes and many of those decisions with bad outcomes are the direct result of how we think and the tools we use for business and strategy. Fortunately, advances such as business war gaming, strategy simulation, scenario planning, and more, give today’s strategists the opportunity to gain competitive advantage through much better strategy decisions. In this workshop, you’ll learn practical ways to use these techniques, plus the conceptual power behind them. You will see how major organization around the world have applied these techniques, and you will participate in a miniature business war game. At the end of the workshop you will know how to think strategically about your strategy decisions. Because people learn best by doing, this workshop is not two days of dry lecture but it is two highly interactive days of discussion and group activities. Please email us for the brochure. An early bird special of SGD400 off the regular fee given to all delegates who register plus Complimentary Breakfast at the venue of the workshop on the first day. Specials for group booking of min 4 people from your organization will get Complimentary Dinner with trainer on the first day of training. We look forward to see you and you team in our workshop this coming March 2008 *T&C Applies Regards Syed Muhammad Abu Bakar Programs Director KBridges International Tel +65 68275149 Fax +65 62344292 Mobile +65 92981307 Email syedm@kbridges.com.sg Url www.kbridges.com.sg

As the media landscape continues to evolve, it's becoming much more difficult to reach consumers through traditional marketing and advertising campaigns. So what can you do to break through the clutter? How can you overcome the challenges caused by VOD and DVR viewing? The 6th installment of The Next Big Idea: The Future of Branded Entertainment will examine forward-thinking ways to make an impact on your target audience. Hosted by Adweek, Mediaweek, Brandweek, Billboard and The Hollywood Reporter, this two-day event will explore unique and innovative opportunities to get your brand in front of consumers and influence their buying power. This must-attend event is a platform to network with key industry influencers and learn from creative strategists and experienced brand leaders who will reveal: Critical information that will improve your marketing strategies The risks worth taking How to measure and monetize your investments The best ways to maximize your budget How to reach your audience in today's increasingly complex media environment The latest trends in social media, film/TV brand integration, online video content, digital cinema, game advertising...and much more! Visit the website

This 2-day intensive course will teach you how to show the results of your work, gain greater respect and standing in your organisation and sharpen your strategic skills With Jim Macnamara's deep understanding and experience in PR Measurements, this hands-on workshop aims to equip you with the latest measurement tools and priceless workable tips. Packed with real life case studies, in-depth sharing of insights and techniques, this practical workshop will help you turn your efforts into tangible results which you can show to your management. Visit the website