PR

Creating Successful Events has been created because every organisation, whether lifting a brand image, launching a new service or planning a promotion needs someone trained in the fundamentals of event management to ensure that objectives are met. This comprehensive two-day course provides a complete framework for managing events, covering issues from logistics and planning to marketing, PR and budgets. Whether new to the industry or looking to sharpen your skills, this programme is essential for anyone who manages events or promotions in their job, offering knowledge that can take years of personal experience to develop.Visit the website

The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural population is nearly three times the urban. The FMCG, automobile, manufacturing, IT, agriculture, finance & insurance sectors are moving into the rural markets of India in a big way. There is immense potential for rural consumers to contribute to the growth of the Indian economy and leading organisations from various industries have taken good note of this potential. In summary, the rural market is a goldmine that has not been effectively tapped into. Delegates attending this event will educate and enlighten themselves on the various approaches an organization or industry could possibly take to benefit from this large pool of wealth. Key benefits for attending this event: * Analysing case studies to make the most out of these markets * Driving and Benchmarking the performance of your rural marketing efforts, strategies and methodologies * Identifying the emerging trends in rural marketing and spotting the future developments in this domain * Advertising & promoting products and services effectively * Focusing on what organisations need to do in their structures to service the rural markets * Identifying practical solutions to overcome communication issues * Optimising on proven distribution practices to reach out to the rural areas * Defining clearly the customers needs and meeting their requirements effectively * Creating a customer-centric culture * Analysing the concepts and approaches of the development pattern * Planning strategies and develop applications in promotion of rural products For more information, request event brochure and special rebates, please contact: Ms. Kelly Lee Tel No: + 6032723 6798 Email: KellyL@marcusevanskl.com Website: http://www.marcusevans.com/html/eventdetail.asp?eventID=13553&SectorID=1&divisionID=Visit the website

The reporting of non-financial information (primarily environmental and social performance information) has been a response to the increased pressure on companies to be transparent and socially responsible. The international business community is no longer expected just to make profit, how that profit is made is also increasingly important to investors and stakeholders. Similarly, the trend for better corporate governance and accountability has focused attention on the responsibilities an organisation has towards all its stakeholder groups and to the environment and society in which it operates. Many international investors look at a company’s CSR credentials and reporting can enable companies to access new markets. Sustainability reporting has increasingly become a business expectation in Europe, the United States of America, Japan and Australia. In an increasingly global environment, companies run the risk of losing business if they do not report. In Singapore, it is likely that there will be increasing pressure on companies to report, especially those companies with overseas operations, overseas investments and/or overseas shareholders. Sustainability reporting aim to give recognition to those organisations that report and disclose environmental, social or full sustainability information, as well as to encourage the uptake of such reporting and raise awareness of corporate transparency issues. 5 Key Topics: · Engaging and reaching out to your stakeholders through reporting · Drawing the lines on transparency: How transparent is transparent enough? · Preparing the sustainability report as a marketing tool without compromising the quality of the message · Case Study: Attracting investors through sustainability report: How this can be done? · Global Reporting Initiatives’ Guidelines towards sustainability reporting Key benefits of attending this event: · Understanding the importance of sustainability reporting · Determining the parameters that should be taken into account when reporting · Adhering to the Global Reporting Initiatives guideline · Developing and implementing an organised reporting structure · Positioning sustainability reporting as a marketing tool · Choosing the best reporting format that fits your entire business process · Identifying and communicating with your audience · Attracting potential investors through reporting · Assessing the transparency level needed when reporting For event brochure, please contact: Contact Name: Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.com Visit the website