e-Marketing

“Innovate or die” is the battle cry of the business world. In five short years, half of most companies’ sales and profits will come from products and services that don’t yet exist. This means that in order to grow and prosper, companies must launch new products at an ever increasing rate … and launch them quickly and successfully. Has your company implemented the necessary methods, systems and practices needed to be successful at product innovation? Hear about the secrets to new product success. Dr. Cooper’s proven strategies and tactics presented in this seminar show you how your business can develop new products fast and effectively. Topics covered include: · The critical role of product innovation in your business, and its impact on sales revenue and profits · The ten most important success drivers that distinguish the best performers in product innovation – 10 tried-and-proven approaches that separate the winners from the losers – and how to implement these in your own business · The Stage-Gate® new product system, currently in use in major companies around the world – a world class method for moving new product ideas to successful launch quickly and successfully; and how to make a Stage-Gate process work in your business · Portfolio management best practices – the right ways to select and prioritise the right projects for development, and how to allocate development resource to achieve a strategically aligned, high value and balanced development portfolio This seminar is based on Dr. Cooper’s best selling book, Winning at New Products, also: Portfolio Management for New Products; and Product Leadership: Creating and Launching Superior New Products. Key Topics Achieving superior product innovation performance results: Benchmarking best practices Your Idea-to-Launch NPD process – A Stage-Gate® system for your business Picking new product projects – best practices in Portfolio Management Generating breakthrough new product ideas Organising for NPD: Fostering effective cross-functional teams and the right climate for innovation Key Features How the Stage-Gate® system works – a detailed walkthrough of this most popular method. How to use the productivity index, scorecards and strategic buckets to maximise the value of your development portfolio. How to develop unique superior products with a compelling value proposition. Also learn the best ways to gain insights into customers’ unspoken and unmet needs through voice-of-customer research. How successful companies consistently have a steady stream of winning new products – what they do differently and How to organise for product innovation – fostering effective cross functional teams and the right climate for innovation. For event brochure, please contact: Contact Name: Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.com Visit the website

DigiGen 2008 – Marketing to the Digital Generation is back for the 2nd year and it promises to be even BIGGER and BETTER next year! Learn how to integrate online and offline marketing strategy with your current marketing mix. Attend this 2-day power packed hitting event in Singapore on the 14th – 15th January 2008 and explore the possibilities that the latest marketing tools like Social Networking, Web 2.0 and what the Virtual World presents for your brand! Hear the latest featured case studies and expert knowledge sessions from leading organizations such as GOOGLE, HIPIHI, ING, MTV Networks Asia, R3, Singapore Tourism Board, SoundBuzz, Vocanic, Yahoo! and many others that had successfully embrace the cutting-edge marketing movement. Exclusive @ DigiGen 2008 § INTERACTIVE DIALOGUE Ask away! The Digital Generation themselves will answer your burning questions! § MINI TUTORIALS Stuck? Need to dig back your old academic books? Not to worry! We have mini tutorials led by experts to refresh your memory. § EMBEDDED CONTACT XCHANGE Bring your Business Cards or Turn on Your Bluetooth for Digital Business Card Xchange! Hurry!Contact Colleen at cyong@availcorp.com or +65 6324 9751 NOW for more information. You can also visit us at www.availcorp.com.Visit the website