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DigiGen-M 2008 Now is the Time! Catch it or Miss it! The trend of digital marketing is developing in Malaysia, especially with the dawn of digital generation and the increasing awareness of technology in the country. There is no doubt for marketers to utilize the different marketing channels to touch the different desired audience to create a greater awareness of their brand. Attend DigiGen-M and update yourselves with the latest marketing channels and learn from industry marketing practitioners in creating successful marketing strategies. Hear from leading companies and corporations on how they have utilized the different marketing tools to bring their businesses into a higher level! Key Topics: 1. The Dawn of the Digital Era 2. Creative and Dynamic Branding: Offline and Online Marketing Integration 4. Connect your Brand to the Islamic World 5. Optimizing the Different Facets of Social Networking for a Successful Marketing Strategy 6. Embarking on the Word of Mouth Marketing Campaign 7. The Emerging Trend – Social Networking in Mobility Key Speakers: President Direct Marketing Association Malaysia Country Manager Habbo Hotel Senior Executive IBM Head of Marketing Samsung Malaysia Electronics (SME) Sdn Bhd Director Synovate Senior Executive The Nielsen Company For brochure and enquiries, contact Mira Ibrahim at +65 6324 9751 or mira@availcorp.com Visit the website

EX SINGAPOREAN AD CREATIVE'S DEBUT DOCUMENTARY FEATURE ABOUT CHINA’S FEMALE SOLDIERS OF THE LONG MARCH TO BE RELEASED AT CATHAY'S THE PICTUREHOUSE. Ex-ECD of Lowe/Monsoon Singapore, NG KHEE JIN, who all but diasappeared from the ad scene some years ago has re-surfaced with an epic documentary feature, Feet Unbound, the never-been-told story about the Chinese Red Army’s teenage female soldiers of the Long March. It will be screened at The Picturehouse from April 17. In his directorial debut, Ng Khee Jin’s documentary tells the story of Elly, a 28-year-old journalist from Beijing, who embarks on a 5,000 kilometre odyssey in the footsteps of Mao’s female soldiers of The Long March which lasted from 1934 to 1937. She sets out in search of the history of these women and encounters untold stories of courage and hope in the face of extreme deprivation and brutality. She also uncovers the tragic story of the failed March – an unknown episode of the Long March suppressed for over 30 years by Chairman Mao. Along the way, Elly is forced to confront her own identity as a modern Chinese woman. The film also features heart-breaking accounts of the struggle for survival by 6 female soldiers in their 80s and 90s, and stunning cinematography of some of China’s most remote places. The haunting soundtrack is performed by the acclaimed T’ang Quartet. Feet Unbound is written, produced and directed by Australia-based Khee Jin. The rest of the all-Singaporean crew includes co-producer Tan Wei Ping, cinematographer Goh Meng Hing (Perth) and composer Kelly Tang. Following its World Premiere in competition at the prestigious International Documentary Film Festival Amsterdam (IDFA) in November 2006, Feet Unbound has since been invited to screen in 15 film festivals around the world including Montreal, Sydney, Mannheim-Heidelberg, Leeds and many others. It recently had its US premiere in competition at the 27th Hawaii International Film Festival in Honolulu. It was last shown here in two sell-out screenings at the Singapore International Film Festival in April. What started out as a mid-life project post-advertising turned into a five-year odyssey to finish the film. Feet Unbound was shot on location in Beijing, Jiangxi, Sichuan, Gansu, Qinghai and Xinjiang provinces. The 87-minute long film is in both English and Mandarin, and subtitled in English throughout. It is independently produced by Long March Films based in Perth, Australia. OPENS 17 APRIL AT THE PICTUREHOUSE FOR PRIVATE SCREENINGS, CALL CATHAY MOVIE LINE 6235 1155 “Among the Singapore International Film Festival’s notable discoveries this year” - Jakarta Post “Chinese Communists’ Long March becomes an oral history lesson with a personal touch in affecting docu” - Variety For further information: kheej@longmarchfilms.com or visit www.feetunbound.com Visit the website

This two day conference packs a punch with fresh ideas and proven techniques from leading retailing behemoths. You will be updated on the latest industry trends, find out what works and what doesn’t. Notch up your retail quotient with successful stories from adidas and StarHub on how they engineer the ultimate consumer experience. Look forward to hearing how AMK Hub, (the latest swanky mall in Singapore) satisfies shopping gurus’ insatiable appetite with invigorating events. Our panel of industry experts will also share secrets on ways to adapt your retail format to the changing environment and achieve a winning formula in retail. Don’t miss our post-conference workshop to acquire useful tips on how to effectively strategise and implement events and entertainment in the retail marketplace. Stay ahead of competitors by mastering the art of measuring your retail efforts and translating it into marketing dollars! For more information, please call (65) 63722201 or email xerene@conferences.com.sg Visit the website

This two day conference packs a punch with fresh ideas and proven techniques from leading retailing behemoths. You will be updated on the latest industry trends, find out what works and what doesn’t. Notch up your retail quotient with successful stories from adidas and StarHub on how they engineer the ultimate consumer experience. Look forward to hearing how AMK Hub, (the latest swanky mall in Singapore) satisfies shopping gurus’ insatiable appetite with invigorating events. Our panel of industry experts will also share secrets on ways to adapt your retail format to the changing environment and achieve a winning formula in retail. Don’t miss our post-conference workshop to acquire useful tips on how to effectively strategise and implement events and entertainment in the retail marketplace. Stay ahead of competitors by mastering the art of measuring your retail efforts and translating it into marketing dollars! For more information, please call (65) 63722201 or email xerene@conferences.com.sg Visit the website

This programme prepares executives for the challenges of marketing consumer goods in Asia. Over 5 days, Marketing of Consumer Goods in Asia increases the understanding of consumer behaviour in Asia, discusses key marketing strategies used in the region and identifies new marketing opportunities.Visit the website

A programme for executives from corporations engaged in sales to other companies or institutions. This one-of-a-kind programme provides B2B marketing executives with a forum for intense learning and exchange. It provides highly practical tools that can be used immediately on return to the office.Visit the website

A firm's adeptness in understanding markets and creating customer value is a primary determinant of its growth and sustainability. As market structures and communication technologies evolve, managers face new challenges in their efforts to market products and services. This is an intensive program designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization.Visit the website

We’re bringing back the dynamic Digital Marketing 2.0 to reduce the complex into its simplest form. It's a power-packed 2-day conference with the industry’s top experts, who are currently participating in and shaping the digital age of marketing, to give you an exclusive look into the opportunities of today and tomorrow. Understand how much or how little Web2.0 can do for your business. Discover tried-and-proven techniques on how to ignite brand passion in the whole UGC phenomenon. Analyse and understand the shortcomings in your marketing capabilities in a targeted, cost-effective, and measurable way. Take part in comprehensive informative sessions that include interactive discussions with panellists from leading specialist solution providers and high profile case studies showing the solution in action.Visit the website

We’re bringing back the dynamic Digital Marketing 2.0 to reduce the complex into its simplest form. It's a power-packed 2-day conference with the industry’s top experts, who are currently participating in and shaping the digital age of marketing, to give you an exclusive look into the opportunities of today and tomorrow. Understand how much or how little Web2.0 can do for your business. Discover tried-and-proven techniques on how to ignite brand passion in the whole UGC phenomenon. Analyse and understand the shortcomings in your marketing capabilities in a targeted, cost-effective, and measurable way. Take part in comprehensive informative sessions that include interactive discussions with panellists from leading specialist solution providers and high profile case studies showing the solution in action.Visit the website

Create customer connections... Discover how to harness the power of multi-channel marketing and establish genuine customer relationships at Marketing 08. This exceptional event features keynote sessions and case studies of the year’s most innovative marketing strategies and will arm you with the information you need to turn customers into communities. Key topics include: shifting from traditional marketing to online media and measuring return on marketing investment. Visit the website

The Strategic Media Relations in Asia Conference and Workshop is designed to keep communication professionals updated on the latest developments in Asia and to show you proven techniques, tools and tips on how to overhaul your media relations programme to achieve better results. Our pre-conference Effective Media Campaign Planning Workshop will also impart to you the know-how to successfully plan your organisation’s media campaigns. Prominent industry bigwigs like OCBC, StarHub, MDA, Bloomberg News, The Straits Times, Radio Television Hong Kong, Deloitte, etc. will show you not only the ‘whats’ but also the ‘hows’ and ‘whys’ behind their successes and failures. Look forward to delving deep into the complexities of press relations, new media management, crisis handling, strategic media planning with a unique Asian perspective. You will obtain new thinking, strategies, and developments to build symbiotic relations with the media as well as new technologies to move your message directly to the constituents. Attend this conference and workshop to win the roadmap to embracing the new positioning in media relations for sustainable corporate reputation and brand value. Visit the website

The Strategic Media Relations in Asia Conference and Workshop is designed to keep communication professionals updated on the latest developments in Asia and to show you proven techniques, tools and tips on how to overhaul your media relations programme to achieve better results. Our pre-conference Effective Media Campaign Planning Workshop will also impart to you the know-how to successfully plan your organisation’s media campaigns. Prominent industry bigwigs like OCBC, StarHub, MDA, Bloomberg News, The Straits Times, Radio Television Hong Kong, Deloitte, etc. will show you not only the ‘whats’ but also the ‘hows’ and ‘whys’ behind their successes and failures. Look forward to delving deep into the complexities of press relations, new media management, crisis handling, strategic media planning with a unique Asian perspective. You will obtain new thinking, strategies, and developments to build symbiotic relations with the media as well as new technologies to move your message directly to the constituents. Attend this conference and workshop to win the roadmap to embracing the new positioning in media relations for sustainable corporate reputation and brand value. Visit the website

This 2-day workshop will arm you with key insights about the High Net Worth (HNW) segment. We will show you how your marketing plan can become the cornerstone of customer loyalty. Learn from case studies of the most successful brands in the luxury industry: Louis Vuitton, Four Seasons, Estée Lauder, Citigroup, and Lexus to name a few. We will explore how they use market research, segmentation strategy and branded customer experiences to capture a greater share of the wallet from the luxury customer. This workshop will teach you luxury-specific tools, tips and techniques to craft a marketing strategy that sets your brand apart and paves the way for profitable customer relationships. Visit the website

The new media is baffling Public Relations (PR) practitioners and communicators. From blogs, podcasts, RSS, YouTube and MySpace, how do we deal with them? This one-day conference on 1 August 2007 organised by the Institute of Public Relations of Singapore is set to provide new insight into user-generated content, the social media, and their impact on PR. The conference will start off with insights into the trends and issues of the new media landscape presented by the Media Development Authority and Infocomm Development Authority. Featuring renowned speakers and powerful brands, this unique conference will focus on practical "know-how" of PR strategies and tactics pivotal in navigating the new media landscape to manage dialogue and build relations with stakeholders. For REGISTERATION or enquiries, please contact: Ms Shanthini Singam Tel : (65) 6236 2901 Email : shan@iprs.org.sgVisit the website