Media

· Wonder what the Asian consumer thinks about Internet advertising? · How marketers are using or intend to use cyberspace to reach their target audiences? · How viral marketing and user-generated content could impact your communication strategies? For the first time at IDC's annual Asia/Pacific Directions conference, a "Digital Marketplace and New Media" specialty track will be presented to shed light on these issues. If you are an advertising, new media or PR professional interested in obtaining insights to the dos and don’ts of online marketing strategies, this session is for you. Claus Mortensen, Principal, Asia/Pacific Emerging Technologies Research will be presenting the track’s highlight, titled “New Web, New Media, New Challenges”. To view the agenda for this specialty track session, please visit http://www.idc.com.sg/Directions2008/agenda.asp. Registration for this track session is open to all professionals from new media companies, PR agencies or advertising firms. To register, please go to http://www.idc.com.sg/Directions2008/register_track4.aspx.Visit the website

Blue Ocean Strategy is about challenging assumptions about strategy, redefining market boundaries and making the competition irrelevant rather than competing on established ground. It is geared towards creating new market space and encompasses the entire value chain from product, service and delivery, and costs to pricing, instead of any one function. Companies need to establish the 'value curve' of the industry they operate in and identify how they can differentiate themselves from their competitors by Reducing, Raising, Eliminating and Creating key elements within their core offering to their customer groups. This training will take you on a journey to understand what blue ocean is and the thought process of creating blue ocean strategy to develop ideas on how they can be applied to your organisation. Blue Ocean Strategy training provides critical new knowledge for leaders throughout the organisation. Key executives, marketing, sales and brand managers, strategic planning managers and OD professionals all need to understand the importance of creating an uncontested market space and the foundational skills for blue ocean strategy. The global knowledge economy has changed the rules of competition, and organisations now succeed on their abilities to innovate, adapt and execute. An effective strategic is crucial to a company. Blue Ocean Strategy improves senior team thinking. Facilitated well, a team can come up with preferred alternatives (using specific techniques that provoke new ideas) while they build support for the decisions. In short, what Blue Ocean Strategy seeks to do is to make the creation and capturing of Blue Ocean as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategist have always existed, for the most part their strategies have been largely unconscious. Blue Ocean Strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of Blue Ocean, but also providing the analytical frameworks and tools to act on this insight. This training stands to differ from others as it is indeed based on hands-on exercises for each session, real-life case studies and proven methodologies delivered directly to you by an internationally recognized trainer who is also certified as a blue ocean strategist. Key Topic of Training: · The magic of the Blue Ocean Strategy though process · The three building blocks of Blue Ocean Strategy and how to utilize them · The primary tools used in the Blue Ocean Strategy process and gain experience applying these to organisation · How to reconstruct market boundaries using the six pathways · How to create Blue Ocean Strategies · How to apply the acid test to determine if an idea is a true Blue Ocean Strategy · Set by step process of from Red Ocean to go in a Blue Ocean Benefits of Attending • Mastering the Blue Ocean Strategy thought process • Gaining insights into what constitutes a major leap forward in real value to your existing customers and identify ways to attract non-customers • Exploring potential new market opportunities through applying the “six paths” process • Understanding potential trends impacting your industry and the actions necessary to benefit from them • Enhancing the internal diagnosis and external analysis ability For event brochure, please contact: Name: Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.com Visit the website

The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth . From examining demographic gap analysis and strategy development to challenges in keeping the stickiness of the brand, you can rev up your youth marketing quotient with these nuggets of insights and translate them into actionable strategies. Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect. For more information, please contact Ms Lorraine Tiang at lorraine@conferences.com.sg or (65) 6372 2202.Visit the website

The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth . From examining demographic gap analysis and strategy development to challenges in keeping the stickiness of the brand, you can rev up your youth marketing quotient with these nuggets of insights and translate them into actionable strategies. Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect. For more information, please contact Ms Lorraine Tiang at lorraine@conferences.com.sg or (65) 6372 2202Visit the website

The “Strategic Marketing for Higher Education Providers” Conference is purposefully designed to update you on the latest developments in the realm of institutional marketing. This ground breaking event will showcase proven strategies on how world class universities have succeeded in building innovative marketing and branding campaigns which have heightened their profile in the minds of potential students and other key stakeholders. Look forward to obtaining important perspectives from up-to-date case studies and best practices employed by leading education providers from around the world to secure your institution’s position in the education global arena. Don’t miss our interactive pre-conference workshop on “Innovative New Media Strategies to Optimise Student Engagement and Enrolment”! Shake up your marketing plans by re-aligning your outreach strategies with the expectations of today’s technologically-savvy youth. Analyse and get inspired by successfully recruitment marketing initiatives undertaken by well positioned institutions from around the world! Take advantage of this hands-on session to gain an in-depth understanding of the latest New Media tools and learn how you can integrate them with traditional marketing strategies. For more details, please call (65) 6372 2202 or email to Ms Lorraine Tiang at lorraine@conferences.com.sg Visit the website

If you cannot view the message below, click here HIGH PERFORMANCE MARKETING 2 Day Work Shop JANUARY 15, 2008 TUESDAY JANUARY 16, 2008 WEDNESDAY   A firm's adeptness in understanding markets and creating customer value is a primary determinant of its growth and sustainability. As market structures and communication technologies evolve, managers face new challenges in their efforts to market products and services. This is an intensive program designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organization. High performance marketing program provides practical and compelling frameworks for market definition and evolution that will help participants to tackle major market-focus issues that exist in nearly all organizations and help in building the winning marketing strategies. Benefits of Attending The improved ability to analyze and understand customer needs and buying behaviors A clear view of how firms capture market value through pricing initiatives An enhanced understanding of marketing program development and implementation A thoroughly developed understanding of the basic concepts behind marketing strategy The necessary skills to construct an integrated and comprehensive marketing strategy The advanced capabilities to: Articulate the logic of your own marketing strategies Build strategic opportunities Constructively critique marketing strategies Think strategically Who Should Attend Middle level and senior level Marketing and Finance Professionals. All consultants and strategists concerned about which markets to serve and how to allocate resources in the most efficient way. Dr Rajendra S Sisodia is Professor of Marketing at Bentley College where he won the Award for Excellence in 2007. He has a Ph.D. in Marketing from Columbia University where he was the Booz Allen Hamilton Fellow. In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing and named to the “Guru Gallery” by the UK-based Chartered Institute of Marketing (the largest marketing association in the world). Read More >> Work Shop Fees SGD 900 for both days SGD 750 Early Bird Discount (Last date 31st Dec) SGD 2,000 Group Discount for 3 participants CONTACT: Pradeep/Nisha Tel: 6270 4748 Ext 718/719 Mob: 9618 1817 Fax: 6838 5406 S P Jain Center of Management (SPJCM) at Singapore is the international initiative of S P Jain Institute of Management & Research, Mumbai, India, which is ranked among the Top Ten Business Schools in India. In order to replicate its success and achievements in management education globally, S P Jain decided to establish the center of excellence in Dubai and recently in Singapore - the business center of the ASEAN. SPJCM houses the Centers for Leadership and Executive Education, which conduct executive development programmes bringing global faculty and top professional speakers to share their experiences on issues related to leadership. The Center for Executive Education offers numerous programs for open enrolment and for customizations for corporate organizations. Read More about S P Jain S P Jain Center of Management 10 Hyderabad Road, Singapore 119579 Tel: + (65) 6270 4748 Ext: 716 / 719 Fax: + (65) 6838 5406 Enquiry: enquiry_cee@spjain.org www.spjain.org Unsubscribe Newsletter

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This 2-day intensive course will teach you how to show the results of your work, gain greater respect and standing in your organisation and sharpen your strategic skills With Jim Macnamara's deep understanding and experience in PR Measurements, this hands-on workshop aims to equip you with the latest measurement tools and priceless workable tips. Packed with real life case studies, in-depth sharing of insights and techniques, this practical workshop will help you turn your efforts into tangible results which you can show to your management.Visit the website

Attend this 2-Day “ Sports Marketing & Sponsorship ” conference to reassess, re-strategise & reinvent your marketing plan in alignment with this dynamic multifaceted, multibillion dollar industry. Break through the buzzing sports scene and turn its audience into your customers! Survive the scuffle amongst the megacorps and snag the most apt sporting embodiment for your trade. Super charge your brand to incite consumer interest ! Harness the euphoria effect to secure consumer allegiance with tried-and-true sports marketing case studies from: adidas, AIG Private Bank, Lotto Sports, DHL, Fuji Xerox and Tiger Beer! Hear from the connoisseurs of the sports industry to learn how to bolster your competitive advantage and boost brand visibility aith positive publicity. Don't miss our pre-conference workshop to gain crucial knowledge on how to turn sports sponsorships into a profitable revenue stream for your organisation, and explores the applicability and effectiveness of your sponsorship plan to attain the maximum value from your marketing budget. You can look forward to acquiring a critical understanding of the current issues and challenges in sports sponsorship to better measure and evaluate its success and investment worth with useful tips and tricks. Visit the website

Engage 2007 is a two-day event showcasing the brightest and bravest thinkers core to the communications and brands industry, from around the world. The international line-up of speakers includes key players such as Nike Japan’s Marvin Chow; Earth Hour’s Todd Sampson; Millions of Us CEO Reuben Steiger; GDR ‘s Lucy Johnston; Seven Lights Founder and CEO, Tim Harris; Formavision’s Sebastien Agneessens; Air Asia’s Tony Fernandes; KirtGunn & Associates’ Ed Herbstman; and Jeffrey Cole from the Centre for the Digital Future. The web is now considered a traditional media while phenomena like the blog boom, social networking, multi-player online games, revolutionary retail experiences and mobile technology force us out of our comfort zones. Engage reminds us that keeping up isnt enough. Its about leading not following. When simply keeping up is tricky, Engage offers advice and tools and knowledge – designed to help brand owners, agencies and industry watchers stay ahead of the game. At the two-day event, Engage delegates are encouraged to get involved. Much like the media world we work in, the conference itself is an interactive experience. To find out more about Engage 2007, please visit the website at www.engage2007.com Visit the website