MEDIA

Staged annually, the Asia Dive Expo is the region's longest running dive show and a must-attend event on the international dive calendar!

Originated by Asian Diver in 1994, the magazine now returns to the helm for ADEX 2010 bringing together diving enthusiasts, marine conservationists and all those with a passion for the underwater world.

2010 ... dedicated to Sharks

For our first year running ADEX, we're celebrating and supporting SHARKS, dedicating a large part of the agenda to these majestic but threatened species.

Visit ADEX in April to add your voice to the growing movement of individuals - divers and non-divers alike - who want to change the way people view sharks.

We are planning a number of activities around our shark theme, from expert presentations to interactive anti-shark fin soup features. Presentation topics on the main stage will focus on both the excitement of diving with sharks and the urgent need for shark conservation, especially as it relates to the inhumane practice of shark fining.

So join us at ADEX to show your concern, find out how you can personally contribute to the cause and leave the expo inspired by examples of worldwide shark projects that are making a difference!

The ADEX 2010 "Celebrity Speaker" line-up already includes experts and icons such as;

• Stan Waterman, scuba diving pioneer, photographer, filmmaker, lecturer, author, producer, documentarian, recipient of numerous awards and living legend
• Shawn Heinrichs, conservation photojournalist and founder & executive producer of Blue Sphere Media
• Todd Essick, Award-winning underwater fine-art photographer and featured photographer on Germany's Top Model TV show
• John "Chip" Scarlett, award-winning underwater photographer (who will launch his first photo-book, Loving Sharks, at ADEX 2010)
• John Rumney, founder of Eye to Eye Marine Encounters, expedition leader and one of the only dive operators permitted to dive with Minke Whales
• Aaron Wong, underwater photographer and regular contributor to Asian Diver and field editor of Scuba Diver AustralAsia
• Mathieu Meur, underwater photographer and regular contributor to Asian Diver and field editor of Scuba Diver AustralAsia
• Richard Ng, underwater photographer and celebrity radio DJ
• Nadine Chandrawinata, Miss Universe Indonesia 2006 and ocean ambassador for the Asian Geographic Society

Presenter: Dr. Chris Smith, Program Director (Off-Shore), University of Adelaide

Time: 12.00nn - 2.00pm

  Biography of Presenter: Having initially qualified as a secondary school teacher, Dr Smith's first full-time job was as a clinical psychologist working mainly in the field of adult psychiatry. From there he moved into the business world wherein a brief stint as a senior IR/HR manager was followed by GM/MD roles across a range of industries and settings ending in a Divisional CEO role overseeing a range of companies in the UK, Europe and Australasia. He entered the academic world via Warwick Business School (UK)and joined Adelaide at the beginning of 2004.

  Synopsis: The concept of sustainable competitive advantage is one that is central in
the area of strategic management. One of the problems we face however that
it is very difficult to find in most industries and impossible in some.
Perhaps the concept of net competitive advantage would be more useful in
that it assumes a more temporary state and reminds us that all levels of the
business are important (not just THE source of advantage) and that
individual actions at any level can sometimes have significant effects.

Registration is FREE. Please contact Yvonne Chan at yvonnechan@naaec.com.sg or 67382910 or visit the website (link: www.adelaide.edu.au/sg).