Marketing

Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands. If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer). For more details, please visit http://www.conferences.com.sg/ws-b2b.htm For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201. Visit the website

This 2-day interactive workshop aims to equip you with the knowledge to build a results-oriented marketing budget which will provide the best return at the least risk. Find out how to pinpoint potential weaknesses in your campaigns and ways to solve them. Through various exercises and case studies, discover the different marketing measurement tools and how they can be applied to your business. Most importantly, learn how to track and evaluate the impact of your marketing programmes!Visit the website

Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, roundtable discussions, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world. Conference Agenda & Focus Day 1 Stream 1: Executive Strategy (Track I) Stream 2: Brand Ombudsman (Track I) Stream 3: New Age Media & Advertising (Track I) Day 2 Stream 4: Executive Strategy (Track II) Stream 5: Brand Ombudsman (Track II) Stream 6: New Age Media & Advertising (Track II) Key Topics • Rising to the challenge in becoming the marketing version of the CEO • The evolution of the branding battlefield • One brand, one message • Defending your brand in the virtual world • Maintaining effectiveness in a climate of increasing costs and reducing budgets • Balancing media buying in the age of media explosion For Speaking opportunities, please contact : Mr Jason Wong at JasonW@marcusevanskl.com For an Updated Brochure, kindly contact Ms Cindy at CindyC@marcusevanskl.com or call +00. 603. 2723. 6745 Visit the website

The highly anticipated Youth Marketing Forum Asia 2008 is back, with a bigger bang! Think you know just what Youths want? Now more than ever, today’s youth is an increasingly complex, yet highly profitable market share you want to captivate. And we all know the incredible spending power this group has, so… Get into the heads of today’s youth and learn the tricks to keep them talking about your brand! Learn from “cool hunters” and youth experts just how to stay in tune with today’s youth. At Youth Marketing Forum Asia 2008, you will know how to effectively keep your brand stuck in the minds of today’s youth! We promise you won’t be disappointed! Visit www.iqpc.com/sg/YMF, call +65 6722 9388 or email enquiry@iqpc.com.sg for more information. Visit the website

'From rags to riches' is simply an understatement to describe the turbulence that ATLAS Sound & Vision went through that makes it today, an inspiration in quality sound and vision lifestyle solutions. This home-grown music business started in 1962 with humble beginnings in a shop-house at Market Street, importing and retailing high-end audio and visual products. But after 21 years in business, they fell silent in 1986 due to the economic crisis. They lost everything! But the company was able to recoup and rose almost immediately, hitting profits beyond their expectation within a very short period, securing a host of awards, including ‘The Most Improved Sales’ among distributors (Bose) in 2005, and winning the Singapore Prestige Brand Award in 2006 and 2007. The company has also grown in strength and size with their latest additions –being an ATLAS Experience store at Kuala Lumpur City Centre and an ad notam showroom at Millenia Walk. Experience an evening with this visionary leader, Dr Michael Tien, CEO and Managing Director of ATLAS Sound & Vision, as he shares his inspiring entrepreneurial journey; challenges he faced during the company's post-recession reorganisation and his strategies in co-developing the framework for the company's structured product demonstrations and customer engagements, that are the hallmark of the Atlas experience. His commitment as a leader in the fi eld of entrepreneurship has won him the recognition from the American University Foundation and he was conferred a PhD in Entrepreneurship. Key Learning • Recognise the opportunity to turn passion into business • Leverage on failure to bounce back stronger • Product and service differentiation • Keeping things simple and focus on profi ts – not on product lines • Reinvent yourself • Create and build a brand Visit the website

Back by popular demand – the ‘Disney’s Keys to Excellence!’ 2-days high impact seminar promises entertaining videos, slideshows and first hand stories of the facilitators’ experience as a Cast Member. Disney Institute’s facilitators will also help participants translate Disney’s magic into useful strategies and tools that can be applied immediately at work. Participants can look forward to an information-packed session that will challenge you to look at your business and operations in an entirely new light. More importantly, it will provide ‘key’ information to help you begin effect positive change in your organization. Attend with others from your management team and be prepared for two days of insight, ideas, and inspiration. Come and be inspired on how to apply leadership, management, service excellence, loyalty, team creativity, and reaching towards achieving a high excellence team - DISNEY STYLE! Time : 9.00am – 5.00pm Cost per person : $2,400 To register : Call SIM Professional Development at Tel : 62489419 or email : pdconferences@sim.edu.sg Visit the website

Information and data about your consumers has become a key competitive differentiator in industries and enterprises globally. An organization’s ability to provide reliable access to actionable data and consumer insight determines its likelihood of providing business continuity, necessary to succeed in an on demand global economy. Find out how to: - Propel the Next Generation Organization with Strategic Use of Business Intelligence - Revamp Customer Analytics and Consumer Research for Improved Quality of Data - Enhance Business and Profit Growth by Maximizing your Consumer Research - Maximize your Marketing and Research Returns … And much more Join an intensive discussion forum with world class leaders for taking customer research further for supporting your strategic business decisions. To enquire/ register: - Visit www.iqpc.com/sg/customeranalytics - Email us at enquiry@iqpc.com.sg - Call us at +65 6722 9388 - Fax the query/ registration to us at +65 6720 3804 Visit the website

Digital media is gaining an increasingly important foothold in today’s communications. Bloggers, podcasters and other netizens are playing an influential role in shaping traditional media and stakeholders’ perceptions on organisations. Instead of ‘controlling’ messages, companies can only now influence them. However, this may not at all be bad news as the web provides unparalleled opportunities for all organisations (be it B2C, B2B, government etc) to increase the reach of their communications, generate buzz, deepen relationships with stakeholders and discover what their stakeholders really need and want. This workshop is designed for you to understand the dynamics of social media, its impact on traditional PR and how to integrate new media into your existing PR programmes. It will focus on BOTH the principles AND practicalities of planning, implementing and measuring INTEGRATED and ONLINE PR campaigns. Please visit http://www.conferences.com.sg/ws-spr4.htm or contact Rena Lin at rena@conferences.com.sg or (65) 6372 2207 Visit the website

It is generally accepted that 20% of your customer base makes up 80% of your sales. While advertising can bring customer to a store, it can also work from within your store. Getting your message into the hands of your customers is crucial in influencing your customers to make that final buying decision. While broadcast and print advertising has dominated consumer input for decades, in-store advertising is taking center stage as new technologies combine with focused brand messages to capture the captive audiences right where the magic happens—at the point of purchase. Your competitors are not just looking to increase market share, they are looking to steal it on the sales floor. As such, it is necessary to grab the consumer where he is making the purchasing decisions and in-store is the only place your brand can be assured that it will reach your target consumers with its message to those decision makers. Only by formulating strategies that surround the consumer with coherent tools, consistent messages and maximum brand experience, can you win sustainable customer loyalty; drive sales and fuel long-term profits. This conference provides you opportunities for meaningful participation and constructive confrontation, debate and discovery on issues related to shopper’s insights, brand loyalty and in-store ROI. Key benefits of attending this conference: · Reviewing ways to maximise customer entertainment experience in your store to encourage repeat visit · Making your in-store marketing efforts reflects in your sales figures · Increasing your product’s visibility in-store to encourage both cross-selling and brand building · Achieving the goal of maximising cost effectiveness while minimising the environmental impact · Exploring the recent development for unconventional in-store marketing application in this region · Deriving a route map for Asian companies embarking on implementing a digital in-store presence · Examining the surviving techniques in a crowded and mature market full of similar products and services · A model for calculating the value of in-store communications. Key Topics: Consumer insights and applications The store as a media channel Building brands in-store Valuing in-store marketing For event brochure, please contact: Contact Name: Ms. Tan Peng Pheng Telephone: +603.2723.6614 Email: tanp@marcusevanskl.comVisit the website

FORUM OBJECTIVES Brands are becoming more influential in deal-making, with many private equity and M&A transactions specifically focused on brands. Investors need to make sure that they are putting the right bid, and sellers want to extract the highest price. A robust appraisal of brands as assets and its potential upside and risks becomes critical. From pre-acquisition search to post-acquisition integration, the forum focuses on the entire lifecycle and the issues to consider for a successful brand acquisition. Key questions to be addressed include: - How to capture winning deals in emerging markets? - How to identify underperforming brands? - Are you paying too much or too little? - How to maximize tax opportunities in brand acquisitions? - What are the key IP issues to be considered in a deal? - Invaluable lessons from select Asian and global companies - Should we keep, abort or grow brands post M&A? - How to extract optimum return from brand divestitures? KEY SPEAKERS - Mr Ho Kwon Ping, Chairman of Banyan Tree Holdings - Mr David Haigh, Group Chief Executive, Brand Finance plc - Mr Rupert Purser, Managing Director, Terramillem Capital - Ms Lucy Gwee, Managing Director, Brand Finance Singapore - Mr Jack Wong, Assoc Director, Tax Advisory, PricewaterhouseCoopers - Ms Elaine Tan, Assoc Director, IP, Amica Law LLC - Mr John Davis, Practice Assoc. Prof of Marketing, SMU - Mr Peter Lee, Chief Financial Officer, OSIM - Mr David Shaw, Director, Brand Marketing & Integrated Marketing Communications, Lenovo Asia Pacific - Mr Sam Bedi, Executive Director of Makara Capital; Ex-Director of Strategy for Kraft Foods Asia Pacific Please check www.brandfinance.com for more details and download the application form or call us at +65 6336 8691 to apply.Visit the website

This 2-day practical and insightful conference will show manufacturers, wholesalers and marketers workable solutions and tips on how to align objectives and build commitment with channel partners for optimal sales result. Our host of experts from key industries and product sectors will share in a candid and interactive manner how they grasp cross functional planning and collaboration leading to successful market penetrations. Discover 3Com’s best practices for engaging channel partners in Asia. Learn how NimbleGen cultivates different business strategies to optimise its market potential in different countries. Hear how a leading Asian defense and specialty vehicles company breaks the glass ceiling and soars beyond its channel business through its effective restructuring strategy. Gain insights and trends on the emerging markets in Asia – Vietnam, India and China and how you can break into these markets in a cost efficient manner. Learn from Microsoft on how to effectively engage, manage and reward competent partners to optimise your sales channels successfully!Visit the website

This 2-day practical and insightful conference will show manufacturers, wholesalers and marketers workable solutions and tips on how to align objectives and build commitment with channel partners for optimal sales result. Our host of experts from key industries and product sectors will share in a candid and interactive manner how they grasp cross functional planning and collaboration leading to successful market penetrations. Discover 3Com’s best practices for engaging channel partners in Asia. Learn how NimbleGen cultivates different business strategies to optimise its market potential in different countries. Hear how a leading Asian defense and specialty vehicles company breaks the glass ceiling and soars beyond its channel business through its effective restructuring strategy. Gain insights and trends on the emerging markets in Asia – Vietnam, India and China and how you can break into these markets in a cost efficient manner. Learn from Microsoft on how to effectively engage, manage and reward competent partners to optimise your sales channels successfully!Visit the website

Attend our 1-Day Conference on Hotel Sales & Marketing to gain insights on the latest hotel performance and to acquire the must-have techniques in ensuring maximum revenues. Learn from industry connoisseurs including Banyan Tree Hotels and Resorts, Kowloon Shangri-La Hotel, The Leading Hotels of the World, Sheraton Hong Kong Hotel & Towers, Rendezvous Hotels and Resorts International, The Peninsula Hotels etc, the innovative and effective ways to winning the hearts and minds of the ecer demanding & sophisticated customers. Get practical advice on how to sustain revenue generation through manpower and operational excellence. Secure the comprehensive takeaways from this event by concluding the agenda with a 2-day power-packed workshop on Effective Revenue Management. Without a compelling RM action plan, successful profit maximisation is hardly possible. The workshop will provide you with the tactics and practices that work and deliver credible results. Leveraging on his practical experience in Europe, Middle East, South Africa, the US and supported with international case studies, workshop leader Duncan Bramwell will impart invaluable knowledge and useful techniques on Business Intelligence, Performance Measurement, Channel Management,and Distribution, Rate Structures and Pricing, Forecasting, Yield Management etc. to boost your revenue management startegies. He will also offer working tips on how to manage your Revenue Mix with Sales & Marketing's objectives ! Visit the website

Beauty & Body Marketing Asia 2007 is the must-attend beauty event for individuals within regional, local and international companies responsible for unbeatable success of beauty products in Asia through strategies that achieve cut-through branding, attract new audiences and drive long-term customer loyalty. Get strategic insights from beauty and marketing industry leaders like P&G, L'Oreal Singapore, Missha, Unilever, Elle Singapore, Her World, Classified Cosmetics and other global leaders. The event is brought to you in cooperation with Marketing Magazine and Marketing-interactive.com, AsiaOne and Franchise Association of India. This is the only tailored, dedicated and brand-led conference for marketers and senior directors in the Beauty & Body industry in Asia to discuss their key challenges. Visit the website

Asia’s BIGGEST annual must-attend event for youth marketers is back! Researched and organised by MTV Networks and Kid Power Xchange, the 4th YOUTH MARKETING FORUM ASIA brings together the movers and shakers of Asia’s youth marketing space. This year’s event leverages on the expertise of youth marketing powerhouses like Nokia-Siemens Networks, NBA Asia, McDonald’s, Quiksilver, EA Games and more! Engage the 4 passion points that drive youth culture – technology, music, sports & fashion – to uncover both insight AND foresight. Brainstorm and network with your peers from the widest range of industries and countries in the region to unearth the most creative solutions to your challenges. Visit the website

Reassess, re-strategize & reinvent your marketing function to meet the dynamic new demands of internal and external stakeholders … This two day summit will be an exchange of new ideas and proven best practices among the marketing industry’s elite. Network and mingle with senior executives and engage in face to face interchange with major strategic marketers from leading organizations around Asia. Super charge your role as Marketing Director with innovative ideas to empower the whole marketing function and enhance its role within the organisation. Come to this 2-day summit on “Marketing Directors 2007" & Don’t miss this exclusive exchange of new ideas and proven best practices among the marketing industry’s elite! For registration or enquiries, please contact: Contact: Ms Marcy Chong Tel : (65) 6536 8437 or (65) 6536 8676 Fax : (65) 6536 4356 Email : marcy.chong@abf.com.sg Organized by The Asia Business Forum Website: www.abf-asia.com