Tue, 07-Oct-2008
MKT
The Magic of Business Success
The Magic of Business Success
08 Oct 08 to 09 Oct 08
The St Regis, Singapore
Canon Business Solutions is organizing a two-day event that demonstrates how customers can enjoy convenience, reduce business costs, and increase compliance with Canon's suite of products and services.
The event will highlight how ‘Business Can Be Simple' by showcasing the latest in Canon technology for enterprises. Featuring a host of interactive
‘live' product demonstrations, informative seminars, and rewarding
networking sessions, ‘The Magic of Business Success' will help business organisations to constantly innovate for success.
Event Details:
Date: 8 (Wednesday) & 9 October (Thursday), 2008
Time: 10am to 6 pm (Wednesday) and 9 am to 6 pm (Thursday)
Venue: The St Regis, Singapore
Address: John Jacob Ballroom 29, Tanglin Road Singapore: 247911
How to sign up: Log on to http://www.businesscanbesimple.biz/magic/ to register and get more details or call 6222 6021. Visit the website
The event will highlight how ‘Business Can Be Simple' by showcasing the latest in Canon technology for enterprises. Featuring a host of interactive
‘live' product demonstrations, informative seminars, and rewarding
networking sessions, ‘The Magic of Business Success' will help business organisations to constantly innovate for success.
Event Details:
Date: 8 (Wednesday) & 9 October (Thursday), 2008
Time: 10am to 6 pm (Wednesday) and 9 am to 6 pm (Thursday)
Venue: The St Regis, Singapore
Address: John Jacob Ballroom 29, Tanglin Road Singapore: 247911
How to sign up: Log on to http://www.businesscanbesimple.biz/magic/ to register and get more details or call 6222 6021. Visit the website
BRAND COUTURE CONGRESS 2008, SINGAPORE
BRAND COUTURE CONGRESS 2008, SINGAPORE
18 Nov 08 to 19 Nov 08
Suntec Singapore
Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.
Conference Agenda & Focus - Day 1 & Day 2
Stream 1 & 4: Executive Strategy
Stream 2 & 5: Brand Ombudsman
Stream 3 & 6: New Age Media & Advertising
Speakers from top 100 global brands
Speakers from top 100 global brands
• Accenture Marketing Sciences | Global Innovation Director • Adidas Asia Pacific | Director of Sport Performance Brand Marketing • Asia Pacific Breweries Singapore | General Manager - Group Commercial • Brand Image | Managing Director, Industrial Design • Coca-Cola Asia Pacific | Regional Creative Director • Dentsu Young & Rubicam | Head of BrandAsset TM Consulting • DHL Asia Pacific | Director - Corporate Communications, Asia Pacific • EffectiveBrands | Founder & Chairman• Emirates NBD | Head of Brand Strategy • Fonterra Brands | Global Brand Director, Anlene • GlaxoSmithKline India | Vice President of Consumer Healthcare • Great Eastern Life Assurance Malaysia | Chief Marketing Officer • Harris Interactive | Senior Representative • HBO South Asia | Country Manager • Hewlett-Packard Asia Pacific & Japan | Vice President of Marketing & SMB, Personal Systems Group • ING Asia Pacific | Head of Corporate Communications, Asia • Interwoven Singapore | Marketing Director, Asia Pacific • Jaeger LeCoultre South East Asia | Managing Director • Jet Airways | Regional Vice President, South East Asia • Johnson & Johnson Vision Care | Senior Regional Interactive Marketing Manager • Lenovo Australia & New Zealand | Chief Marketing Officer • LG Electronics Malaysia | Marketing Director • Microsoft Malaysia | Chief Marketing Officer • Microsoft Singapore | Business Marketing Officer • NEC Asia | Marketing Director • Panasonic Malaysia | Head of Corporate Communications & Branding • Philips Electronics Asia Pacific | Regional Director - Corporate Communications & Brand Management • PostClick Australia | Managing Director and General Manager • Provocateur | Chief Executive Officer • StarHub | Director of Customer Insight, Integrated Products & Marketing • St George Bank Australia | Head of Corporate Marketing • Synovate | Director, Qualitative Research • TMRC Research & Strategy | Managing Director • TMRC Research & Strategy | Senior Qualitative Director • Toyota F1 Team | Chief Marketing Officer • Unilever China | Vice President, Beauty Care Business Unit • Unilever Singapore | Regional Marketing Operations Manager, Home & Personal Care, Asia AMET • Unilever Thailand | Regional Category Vice President (Laundry Products) & Global Brand Vice President (Radiant) • Value Pitch Interactive | Chief Executive Officer
Key Sponsors
Accenture Marketing Sciences • Brandimage • Hamriyah Free Zone, SHARJAH • Harris Interactive • Interakt • Interwoven • Netbooster Asia • Post Click • Provocateur • Research Now • Survey Sampling International • Sqware Peg • Synovate • TMRC Research & Strategy • Value Pitch Interactive • Vovici • Young & Rubicam
Official Cocktail Reception Sponsor | Chivas Regal • Official Smartphone Sponsor |Blackberry • Official Hospitality Partner |Impiana Hotels & Resorts
For Speaking opportunities, please contact: Mr Jason Wong at JasonW@marcusevanskl.com
For sponsorship opportunities, please contact Mr Desmond Raj at desmondr@marcusevanskl.com
For an Updated Brochure, kindly contact: Ms Cindy Cluny at CindyC@marcusevanskl.com or call + 60 3 2723 6745
Blue Ocean Strategy
Blue Ocean Strategy
29 Oct 08 to 30 Oct 08
Singapore
Are you trying to place yourself in front of your competition? Why?
Explore Blue Ocean Strategy. What is it and how do you apply?
Master BOS tools, model and frameworks to simulated business challenges.
Improve your current strategic approach towards
competition and the marketplace.
Discover ways to identify opportunities and
challenges around you.
Cirque du Soleil Blending of opera and ballet with
circus format while eliminating star performer and
animals.
New York City Police Department (NYPD) executed a
blue ocean strategy in the 1990s in the public
sector, successfully reduce crime rate in less than
two years and without an increase in budget.
Southwest Airlines offering flexibility of bus
travel at the speed of air travel using secondary
airports.
Nintendo's Wii An example of this strategy is the
success of the Nintendo Wii and DS, which Nintendo
designed to target audiences not traditionally known
to play videogames. By simplifying its interface
(through a touchscreen on the DS and motion controls
on the Wii)and by marketing software which is
designed to complement daily life rather than create
escapist experiences (games such as Wii Sports,Wii
Fit, and Brain Training)
Blue Ocean Strategy is a revolutionary way of thinking that can help you make competition irrelevant and help propel your business forward.
Join us on 29-30 October in Singapore and learn innovative new concepts and ways to Master Blue Ocean Strategy. This training will change
predominant mindsets within your organization and help steer the way for strategic and creative planning for you and your organization!
Join us for an interactive 2 days to:
Application Examples:
Blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to b2b, industrial, pharmaceutical,financial services, entertainment, IT, and even defense. If you are serious about influencing the fundamental business environment for you and your company, then this is a MUST attend seminar for you.
Few seats left! Register now and don’t miss out!
Visit the website
Subaru Stunt Show Charity Auction
Print News | MKT | HONG KONG | Hong Kong | Advertising | Advertising agency
Subaru Stunt Show Charity Auction
26 Sep 08 to 05 Oct 08
Singapore
Do your part for charity and get a chance to ride with world-renowned Subaru Swift precision stunt drivers, Russell ‘Russ’ Swift and his son, Paul Swift, at the Singapore Motorshow 2008 by bidding for exclusive ride tickets! The father-and-son duo will electrify the crowds this year with their repertoire of trademark gravity-defying car stunts which include Reverse Spinning, Handbrake Parking, Drifting and Donuts at the Motorshow. Stunt rides will go to the two highest bidders for a particular time slot each day. There are a total of 82 stunt ride slots up for bidding. Minimum bids for each ride start at S$88.00 and members of the public can place their bids for the stunt rides online at http://sgauto.com/subaru. All proceeds go to Viva Foundation for Children with Cancer, a charity that aims to improve the survival rate and treatment for cancer in children in Singapore and the region.
The Singapore Motorshow 2008 will be held at Level 4 of Suntec City Convention Centre from September 26th to October 5th, 2008. The event will provide a visual feast of world-class concept cars, exotic automobile designs and exciting new car models. Tickets to the event are priced at S$8 each for adults and are available from the Motorshow 2008 ticketing counter at Level 1.
Visit the website
Market Differentiation makes all the Difference - Mastering Blue Ocean Strategy
Market Differentiation makes all the Difference - Mastering Blue Ocean Strategy
29 Oct 08 to 30 Oct 08
Singapore
The phrase “think out of the box” has been used by millions of people around the world. But people rarely practice what they preach. It’s not because they don’t believe it’s effective. Most of the time, they don’t do it for the simple reason that they do not know how. They are unsure of what exactly thinking out of the box entails much less how to begin doing so.
This goes the same for companies big and small. Most businesses compete via the Red Ocean mentality where their strategy lies in killing the competition for the greater share of the pie. The gauge in finding out whether you’re winning or losing is the increase or decrease of the fixed universe which is your target market. If this sounds all too familiar, let me warn you now: Competition goes both ways. You get bitten back.
Blue Ocean Strategy is a 2-day training course that will teach you how to eliminate competition by recognizing an untapped market, a whole different pie which you can dominate with little or no rivalry. This is the business strategy version of “thinking out of the box” method that is proven to work.
Key topics that will tell you how to begin thinking the Blue Ocean Way:
• An exploration of Blue Ocean Strategy and Red Ocean Strategy: What is the difference?
• Self assessment tool: Identify your current approach,
ideas etc towards strategic planning.
• Identify opportunities and challenges around
innovations, left-field thinking and managed risk taking.
• The BOS tools,models and frameworks: how to use them
to get result.
• Activities and exercises applying models and tools to simulated business challenges.
If you are in a position where you can influence the fundamental business structure of your department and your company, then this is a MUST attend training seminar for you.
Learn how to begin thinking out of the box via Blue Ocean Strategy this coming 29-30 October, 2008 in Singapore. Register in any of these 3 easy steps;
1. Email me at marketing@alleventsgroup.com
2. Call +65 6506 0965
3. Log on to www.alleventsgroup.com/bos
Luxury Interactive 2009 Global
Luxury Interactive 2009 Global
16 Mar 09 to 18 Mar 09
Le Meridien, Piccadilly, London,UK
Leverage your online space and e-commerce strategies to capitalize on the luxury consumer & increase profit margins
Luxury Interactive allows all luxury brands to discover how to leverage their online space. Captialize on the luxury consumer and increase profit margins by learning e-commerce strategies that have been implemented and have succeeded. Over 30 luxury brands with be offering case studies throughout the 3 day program, discussing the benefits of online in the luxury market.
Luxury Interactive will provide insight into:
Effectively managing your brand on the internet to ensure the luxury experience is extended.
Driving the right kind of traffic to your site through digital marketing.
Integrating your online and offline marketing strategies into an effective overall marketing mix.
To Register:
Phone: +44 (0)20 7368 9465
Fax: +44 (0)20 7256 0205
General Inquiries
luxuryglobal@wbresearch.com
Visit the website
Positive Marketing Strategies Masterclass
Positive Marketing Strategies Masterclass
12 Nov 08 to 13 Nov 08
Malaysia, Kuala Lumpur, Prince Hotel
"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."
- Jay Conrad Levinson
Dear Marketing Professinal,
KBridges International would like to invite you and your team to join us in our workshop, "Positive Marketing Strategy Masterclass", Kuala Lumpur 12th & 13th November 2008 at the Prince Hotel, Kuala Lumpur
Succeeding in today's competitive business environment demands positive and innovative approaches. The program is an experiential workshop where you will learn new theories about marketing inquiry, surveys and research and you will learn the cycle of how to sustain interest and energy in this extremely fast-paced, increasingly complex and interdependent global economy.
The new theories are strength-based, positive approaches to business, behavior and emotions. We teach the new theories of Positive Psychology in business management with examples of successes in global businesses. You will learn the FIVE PRINCIPLES and the 4 STEP MODEL that underpin the practice.
You will learn ways to collaboratively and collectively discover possibilities for the co-design of new products and services. You will then practice the principles and the model through interviews and activities during the course and apply your insights and learnings to your own business situation. You will walk away with a sustainable process, new knowledge, and improved skills that you can implement yourselves. You will experience a shift in perception about how you approach marketing.
One of the key aims of the workshop is to involve and to provide decision-makers, managers and business unit leaders with the insight to understand and help you identify all important and unsatisfied needs in your market that will provide you with powerful competitive and a positive advantage.
As a result of our Positive Marketing program you will SOAR, we guarantee you!! We look forward to see you and your team in our workshop this coming November 2008.
Please go to http://www.kbridges.com.sg/pmkl.pdf to download the brochure from our website.
PS Please take advantage of our Early Bird Special price of SGD1950*^ only when you book and pay before the 5th OCTOBER 2008. Plus group booking of min 3 delegates are entitled to extra coaching after the event with dinner provided for. This is on first come first basis only.**
**Max 3 groups only separated for 3 days each.
^Our regular fee is SGD2595 subjected to 10% service.
*Inclusive of 10% Service.
Regards
Syed Muhammad Abu Bakar
Programs Director
KBridges International
Tel +65 68275149
Fax +65 62344292
Mobile +65 92981307
Email syedm@kbridges.com.sg
Url www.kbridges.com.sg
P Please consider the trees before printing this emailVisit the website
Luxury Marketing
Opinion | MKT | HONG KONG | Hong Kong | Advertising agency
Luxury Marketing
03 Nov 08 to 04 Nov 08
Grand Copthorne Waterfront Hotel, Singapore
New Strategies for Meeting the Changing Demands of the HNWIs
This 2-day dynamic and informative workshop aims to address some of the ongoing changes in the luxury market, the mindset and lifestyle trends of the affluent, and how to synthesise this information for greater results and leadership in the high net worth marketplace. Learn how luxury companies such as Mandarin Oriental Hotel, Godiva Chocolate, Bentley and Ralph Lauren reach out to their affluent clients and survive in today’s competitive luxury market.
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.Visit the website
GLOBAL BRAND FORUM
GLOBAL BRAND FORUM
14 Aug 08 to 15 Aug 08
SINGAPORE
Mavericks in Town for the First Time in Asia at 2008 Global Brand Forum
Get Ready to be inspired by the World’s Leading Marketing Minds
Often described by media as the “Davos of Branding “, the Global Brand Forum is the world's premier forum for brands, business and leadership. It brings together the world's most inspirational and influential leaders to exchange ideas and share their visions for the future.
With a growing demand on business to be a force for positive social change, the Global Brand Forum will act as the leading platform for the world's best minds and greatest thinkers to discuss critical issues and debate the future facing global brands, business and leadership.
This year’s theme would be focus singularly on brand issues with the aptly titled theme
"Maverick Approaches to Brand Building ". This year, the line-up of speakers includes:
- Vikas Malkani
The founder of SoulCentre, a holistic school currently based in Singapore
- Al Ries
Celebrated Marketing Strategist and Best-Selling Author
- Spike Lee
Today's Premier African American Filmmaker
- Jimmy Wales
Founder of Wikipedia
- Harry Hui
Chief Marketing Officer, Pepsico International, China Beverages
- Joanne Ooi
Radical Retailer – Shanghai Tang
- Al Golin
Chairman of GolinHarris International
- Will Wright
Chief Designer of Electronic Art
As always there will be ample opportunities for networking and the exchange of ideas at the highest level, as the forum brings together business leaders from over 20 countries in Asia and beyond.
If there's one event a year that you can't afford to miss, it's the Global Brand Forum - the world's leading event on Brands, Business and Leadership.
Event Details:
Date
• 14 – 15 August 2008
Venue
• The Ritz-Carlton Millenia Singapore
Ticket Sales
• SGD3500 plus GST (1 Break Out Session)
• SGD2500 plus GST tickets (Without Break Out Session)
Registration
• www.globalbrandforum.org
Visit the website
Advanced Procurement Negotiations (Hong Kong Venue)
Advanced Procurement Negotiations (Hong Kong Venue)
23 Oct 08 to 24 Oct 08
The Park Lane, Hong Kong
This 2-day interactive workshop on Advanced Procurement Negotiations is designed for senior-level supply chain professionals who desire to expand their effectiveness and learn new techniques to improve on their Planning, Preparation, and Execution activities related to high-dollar negotiations with suppliers. Consisting of in-depth explorations into supply chain subjects and addressing key supply chain issues inherent in Asia and other areas around the globe, the workshop will empower delegates to leverage on their negotiating competencies to achieve superior results through a combination of innovative instruction, role-playing exercises and “best practice” techniques used by leading organisations.
Approach your negotiations with confidence to attain sustainable “value for money”! If you strive to establish a leading position and long-term supplier relationships that bring maximum results and minimum hassle, you cannot afford to miss this must-attend workshop!
Reduce Total Cost & Enhance Value in Your Acquisition Process!
For more details, please visit http://www.conferences.com.sg/ws-pcm.htm
For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.
Visit the website
B2B Branding Workshop (Hong Kong Venue)
Web news | MKT | Singapore | SINGAPORE | e-Marketing | Resorts and Leisure
B2B Branding Workshop (Hong Kong Venue)
26 Sep 08 to 26 Sep 08
The Park Lane, Hong Kong
Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands.
If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer).
For more details, please visit http://www.conferences.com.sg/ws-b2b.htm
For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.
Visit the website
B2B Branding Workshop (Malaysia Venue)
Web news | MKT | SINGAPORE | Singapore | Advertising | Advertising agency
B2B Branding Workshop (Malaysia Venue)
22 Sep 08 to 22 Sep 08
JW Marriott Hotel, Kuala Lumpur, Malaysia
Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands.
If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer).
For more details, please visit http://www.conferences.com.sg/ws-b2b.htm
For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.
Visit the website
B2B Branding Workshop
B2B Branding Workshop
19 Sep 08 to 19 Sep 08
M Hotel Singapore, Singapore
Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands.
If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer).
For more details, please visit http://www.conferences.com.sg/ws-b2b.htm
For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.
Visit the website
Gen Y – Engaging the New Age Employees Conference (Hong Kong Venue)
Gen Y – Engaging the New Age Employees Conference (Hong Kong Venue)
08 Sep 08 to 09 Sep 08
The Excelsior, Hong Kong
Join us in our two-day “Gen Y – Engaging the New Age Employees” conference to shelf your Gen Y management worries! Learn how Accenture, ABN AMRO, Thomson Reuters, American Express, Datacraft and many other employers have differentiated their HR practices to brave through their Gen Y talent crisis. Go hands on with incorporating play in your talent management programme to engage your Gen Y talent. Discover how award winning PR agency Text 100 taps on the communication possibilities in the virtual world to connect with Gen Y employees. Better yet, thrash it out with our set of panellists on how best to overcome differences in a multi-generational workforce.
For more details, please visit http://www.conferences.com.sg/conf-hr7.htm
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.
Visit the website
Gen Y – Engaging the New Age Employees Conference
Gen Y – Engaging the New Age Employees Conference
04 Sep 08 to 05 Sep 08
Sheraton Towers, Singapore
Join us in our two-day “Gen Y – Engaging the New Age Employees” conference to shelf your Gen Y management worries! Learn how Accenture, ABN AMRO, Thomson Reuters, American Express, Datacraft and many other employers have differentiated their HR practices to brave through their Gen Y talent crisis. Go hands on with incorporating play in your talent management programme to engage your Gen Y talent. Discover how award winning PR agency Text 100 taps on the communication possibilities in the virtual world to connect with Gen Y employees. Better yet, thrash it out with our set of panellists on how best to overcome differences in a multi-generational workforce.
For more details, please visit http://www.conferences.com.sg/conf-hr7.htm
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.
Visit the website
Measuring PR in the Digital Age
Opinion | MKT | Singapore | Advertising
Measuring PR in the Digital Age
25 Aug 08 to 26 Aug 08
Royal Plaza on Scotts, Singapore
This highly interactive two-day workshop will help PR professionals engineer their PR structure to incorporate measurement at every level of their practice, from pre-campaign to post campaign evaluation. PR measurement guru Mazen Nahawi will guide you through the essence of measurement in both online and offline arena and reveal a NEW perspective on measurement in areas such as journalistic integrity, reputation and relationship with stakeholders. Packed with highly relevant industry case studies, this workshop will leave you with practical tips on how you can turn PR into a value added practice in your company.
For more details, please visit http://www.conferences.com.sg/ws-spr6.htm
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.
Visit the website
Brand Couture Congress
Brand Couture Congress
18 Nov 08 to 19 Nov 08
Suntec, Singapore
Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, roundtable discussions, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.
Conference Agenda & Focus
Day 1
Stream 1: Executive Strategy (Track I)
Stream 2: Brand Ombudsman (Track I)
Stream 3: New Age Media & Advertising (Track I)
Day 2
Stream 4: Executive Strategy (Track II)
Stream 5: Brand Ombudsman (Track II)
Stream 6: New Age Media & Advertising (Track II)
Key Topics
• Rising to the challenge in becoming the marketing version of the CEO
• The evolution of the branding battlefield
• One brand, one message
• Defending your brand in the virtual world
• Maintaining effectiveness in a climate of increasing costs and reducing budgets
• Balancing media buying in the age of media explosion
For Speaking opportunities, please contact : Mr Jason Wong at JasonW@marcusevanskl.com
For an Updated Brochure, kindly contact Ms Cindy at CindyC@marcusevanskl.com or call +00. 603. 2723. 6745
Visit the website
Marketing of Consumer Goods in Asia (MOCA)
Print News | MKT | Singapore | Advertising
Marketing of Consumer Goods in Asia (MOCA)
06 Oct 08 to 10 Oct 08
INSEAD Asia campus/Singapore
This programme prepares executives for the challenges of marketing consumer goods in Asia.
Over 5 days, Marketing of Consumer Goods in Asia increases the understanding of consumer behaviour in Asia, discusses key marketing strategies used in the region and identifies new marketing opportunities.Visit the website
