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The highly anticipated Youth Marketing Forum Asia 2008 is back, with a bigger bang! Think you know just what Youths want? Now more than ever, today’s youth is an increasingly complex, yet highly profitable market share you want to captivate. And we all know the incredible spending power this group has, so… Get into the heads of today’s youth and learn the tricks to keep them talking about your brand! Learn from “cool hunters” and youth experts just how to stay in tune with today’s youth. At Youth Marketing Forum Asia 2008, you will know how to effectively keep your brand stuck in the minds of today’s youth! We promise you won’t be disappointed! Visit www.iqpc.com/sg/YMF, call +65 6722 9388 or email enquiry@iqpc.com.sg for more information. Visit the website

Back by popular demand – the ‘Disney’s Keys to Excellence!’ 2-days high impact seminar promises entertaining videos, slideshows and first hand stories of the facilitators’ experience as a Cast Member. Disney Institute’s facilitators will also help participants translate Disney’s magic into useful strategies and tools that can be applied immediately at work. Participants can look forward to an information-packed session that will challenge you to look at your business and operations in an entirely new light. More importantly, it will provide ‘key’ information to help you begin effect positive change in your organization. Attend with others from your management team and be prepared for two days of insight, ideas, and inspiration. Come and be inspired on how to apply leadership, management, service excellence, loyalty, team creativity, and reaching towards achieving a high excellence team - DISNEY STYLE! Time : 9.00am – 5.00pm Cost per person : $2,400 To register : Call SIM Professional Development at Tel : 62489419 or email : pdconferences@sim.edu.sg Visit the website

Information and data about your consumers has become a key competitive differentiator in industries and enterprises globally. An organization’s ability to provide reliable access to actionable data and consumer insight determines its likelihood of providing business continuity, necessary to succeed in an on demand global economy. Find out how to: - Propel the Next Generation Organization with Strategic Use of Business Intelligence - Revamp Customer Analytics and Consumer Research for Improved Quality of Data - Enhance Business and Profit Growth by Maximizing your Consumer Research - Maximize your Marketing and Research Returns … And much more Join an intensive discussion forum with world class leaders for taking customer research further for supporting your strategic business decisions. To enquire/ register: - Visit www.iqpc.com/sg/customeranalytics - Email us at enquiry@iqpc.com.sg - Call us at +65 6722 9388 - Fax the query/ registration to us at +65 6720 3804 Visit the website

· Wonder what the Asian consumer thinks about Internet advertising? · How marketers are using or intend to use cyberspace to reach their target audiences? · How viral marketing and user-generated content could impact your communication strategies? For the first time at IDC's annual Asia/Pacific Directions conference, a "Digital Marketplace and New Media" specialty track will be presented to shed light on these issues. If you are an advertising, new media or PR professional interested in obtaining insights to the dos and don’ts of online marketing strategies, this session is for you. Claus Mortensen, Principal, Asia/Pacific Emerging Technologies Research will be presenting the track’s highlight, titled “New Web, New Media, New Challenges”. To view the agenda for this specialty track session, please visit http://www.idc.com.sg/Directions2008/agenda.asp. Registration for this track session is open to all professionals from new media companies, PR agencies or advertising firms. To register, please go to http://www.idc.com.sg/Directions2008/register_track4.aspx.Visit the website

Digital media is gaining an increasingly important foothold in today’s communications. Bloggers, podcasters and other netizens are playing an influential role in shaping traditional media and stakeholders’ perceptions on organisations. Instead of ‘controlling’ messages, companies can only now influence them. However, this may not at all be bad news as the web provides unparalleled opportunities for all organisations (be it B2C, B2B, government etc) to increase the reach of their communications, generate buzz, deepen relationships with stakeholders and discover what their stakeholders really need and want. This workshop is designed for you to understand the dynamics of social media, its impact on traditional PR and how to integrate new media into your existing PR programmes. It will focus on BOTH the principles AND practicalities of planning, implementing and measuring INTEGRATED and ONLINE PR campaigns. Please visit http://www.conferences.com.sg/ws-spr4.htm or contact Rena Lin at rena@conferences.com.sg or (65) 6372 2207 Visit the website

Digital media is gaining an increasingly important foothold in today’s communications. Bloggers, podcasters and other netizens are playing an influential role in shaping traditional media and stakeholders’ perceptions on organisations. Instead of ‘controlling’ messages, companies can only now influence them. However, this may not at all be bad news as the web provides unparalleled opportunities for all organisations (be it B2C, B2B, government etc) to increase the reach of their communications, generate buzz, deepen relationships with stakeholders and discover what their stakeholders really need and want. This workshop is designed for you to understand the dynamics of social media, its impact on traditional PR and how to integrate new media into your existing PR programmes. It will focus on BOTH the principles AND practicalities of planning, implementing and measuring INTEGRATED and ONLINE PR campaigns. Please visit http://www.conferences.com.sg/ws-spr4.htm or contact Rena Lin at rena@conferences.com.sg or (65) 6372 2207Visit the website

Start-Up@Singapore 2008 is delighted to present to you the Emerging Industry Series! Consisting of 3 exhilarating panel discussions on Alternative Energy, Interactive Digital Media and Web 2.0, enthrall yourselves with the many new takes and fresh perspectives on these up and coming industries. Insightful opinions on the industry outlook, investment opportunities and research potentials in these emerging industries will be shared and discussed by industry experts and academics. Join us in the concluding installment of the Emerging Industry Series to discover the dynamic and borderless world of Web 2.0. Explore in great breadth and depth the emerging trends and business opportunities of web-based communities such as social-networking sites, wikis, blogs and many more! Harness this opportunity to learn how you can possibly make a difference in the rapidly growing online world of Web 2.0! Time: 10.00am to 12.00pm (Registration starts at 9.30am) RSVP: Please register at our website at http://www.startup.org.sg/emerging Get your confirmation code instantly with our new registration portal! Attire: Smart Casual Speaker Panel Stuart Tan, S.D.C.G., Licensed NLP Trainer Pan South-East Asia Toastmasters Evaluation Speech Champion and EBusiness Coach Mr. Stuart Tan, MBA (Western Michigan), BA (Hons), S.D.C.G., is the Executive Director of the Adam Khoo Learning Technologies Group (AKLTG) Pte. Ltd. Stuart Tan is one of Asia's Top Speakers and trainers in Internet Marketing. He has developed comprehensive learning models for beginners to learn Internet Marketing easily and to start using Internet Marketing in businesses. Within just 9 months of using Internet Marketing, Stuart managed to achieve over $400,000 in revenue. He uses his extensive training and education background to coach and help people learn. Stuart also teaches consumer psychology online and how to leverage it when selling products or services on the Internet. Website: http://www.internetmarketingsingapore.com/ Kevin Lim, PhD candidate in Communication, Author of theory.isthereason Kevin Lim is currently pursuing his doctoral degree in Communication at the University at Buffalo (SUNY), where he also works as a graduate assistant. For both his work and blog, Kevin studies and shares his interest in the diverse cultural affordances of technology, focusing on the pedagogical and disruptive aspects of social media. Dabbling for both pragmatic and play, he seeks an ideal interplay between online and offline life, through social networking, blogging and lifecasting. He openly wishes to become a "social cyborg", where the meshing of human and networking technology would allow one's presence to be augmented by the minds of many. Website: http://theory.isthereason.com/ Vanessa Tan, Senior Executive, Health Promotion Board Vanessa Tan graduated from the University of Bristol, UK with a degree in Law. She works as a new media consultant in the public sector. Catering to a wide range of target audience, Vanessa's projects includes blogging, social networking, user-contributed content and podcasting. She has been featured in the Singapore media, particularly for launching the very first podcast by a Government agency and for founding a Government blogging movement. She has also presented at training courses on various aspects of social media. Website: www.vantan.org More Good News A platform for you to share your thoughts and ideas has been made available right here right now! In line with Web 2.0's philosophy of user-generated content and interactivity, we believe that your pre-event online participation will add value and excitement to the discussion. If you do not have a wikispace user account, you may wish to register to create a new account. Alternatively, you may log in using the Start-Up@Singapore preset account: user name: attendee password: startupsingapore For any other general inquiries or feedback, we are contactable via email at emerging@startup.org.sgVisit the website

The inaugural Brand Finance Asia Pacific Forum is an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created. Previous Brand Finance Forums were met with resounding success, with the latest BF Forums 2006 and 2007 held at the London Stock Exchange, Paternoster Square. The 2007 Forum featured the theme of 'Understanding the value of nation and location branding", and was attended by more than 130 participants from more than 20 countries around the world. Distinguished speakers featured included Visa, HSBC, Club Med, and Lenovo amongst many others. This year, we are bringing Brand Finance Forum to Asia Pacific we have a first class list of speakers who will share their thoughts about “Making Successful Brand Acquisitions”, with issues ranging from pre-deal identification of target opportunities to post-deal exit strategies. If understanding the issues of brand acquisitions is important, if you want to hear world leading experts, if you want to network with your peers and discuss practical issues with them then come to the Brand Finance Asia Pacific Forum 2008. Call us at +65 6336 8691 or email bfs@brandfinance.com to know more about the event. Visit the website

EX SINGAPOREAN AD CREATIVE'S DEBUT DOCUMENTARY FEATURE ABOUT CHINA’S FEMALE SOLDIERS OF THE LONG MARCH TO BE RELEASED AT CATHAY'S THE PICTUREHOUSE. Ex-ECD of Lowe/Monsoon Singapore, NG KHEE JIN, who all but diasappeared from the ad scene some years ago has re-surfaced with an epic documentary feature, Feet Unbound, the never-been-told story about the Chinese Red Army’s teenage female soldiers of the Long March. It will be screened at The Picturehouse from April 17. In his directorial debut, Ng Khee Jin’s documentary tells the story of Elly, a 28-year-old journalist from Beijing, who embarks on a 5,000 kilometre odyssey in the footsteps of Mao’s female soldiers of The Long March which lasted from 1934 to 1937. She sets out in search of the history of these women and encounters untold stories of courage and hope in the face of extreme deprivation and brutality. She also uncovers the tragic story of the failed March – an unknown episode of the Long March suppressed for over 30 years by Chairman Mao. Along the way, Elly is forced to confront her own identity as a modern Chinese woman. The film also features heart-breaking accounts of the struggle for survival by 6 female soldiers in their 80s and 90s, and stunning cinematography of some of China’s most remote places. The haunting soundtrack is performed by the acclaimed T’ang Quartet. Feet Unbound is written, produced and directed by Australia-based Khee Jin. The rest of the all-Singaporean crew includes co-producer Tan Wei Ping, cinematographer Goh Meng Hing (Perth) and composer Kelly Tang. Following its World Premiere in competition at the prestigious International Documentary Film Festival Amsterdam (IDFA) in November 2006, Feet Unbound has since been invited to screen in 15 film festivals around the world including Montreal, Sydney, Mannheim-Heidelberg, Leeds and many others. It recently had its US premiere in competition at the 27th Hawaii International Film Festival in Honolulu. It was last shown here in two sell-out screenings at the Singapore International Film Festival in April. What started out as a mid-life project post-advertising turned into a five-year odyssey to finish the film. Feet Unbound was shot on location in Beijing, Jiangxi, Sichuan, Gansu, Qinghai and Xinjiang provinces. The 87-minute long film is in both English and Mandarin, and subtitled in English throughout. It is independently produced by Long March Films based in Perth, Australia. OPENS 17 APRIL AT THE PICTUREHOUSE FOR PRIVATE SCREENINGS, CALL CATHAY MOVIE LINE 6235 1155 “Among the Singapore International Film Festival’s notable discoveries this year” - Jakarta Post “Chinese Communists’ Long March becomes an oral history lesson with a personal touch in affecting docu” - Variety For further information: kheej@longmarchfilms.com or visit www.feetunbound.com Visit the website

The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth . From examining demographic gap analysis and strategy development to challenges in keeping the stickiness of the brand, you can rev up your youth marketing quotient with these nuggets of insights and translate them into actionable strategies. Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect. For more information, please contact Ms Lorraine Tiang at lorraine@conferences.com.sg or (65) 6372 2202.Visit the website

The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth . From examining demographic gap analysis and strategy development to challenges in keeping the stickiness of the brand, you can rev up your youth marketing quotient with these nuggets of insights and translate them into actionable strategies. Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect. For more information, please contact Ms Lorraine Tiang at lorraine@conferences.com.sg or (65) 6372 2202Visit the website

Attend our 1-Day Conference on Hotel Sales & Marketing to gain insights on the latest hotel performance and to acquire the must-have techniques in ensuring maximum revenues. Learn from industry connoisseurs including Banyan Tree Hotels and Resorts, Kowloon Shangri-La Hotel, The Leading Hotels of the World, Sheraton Hong Kong Hotel & Towers, Rendezvous Hotels and Resorts International, The Peninsula Hotels etc, the innovative and effective ways to winning the hearts and minds of the ecer demanding & sophisticated customers. Get practical advice on how to sustain revenue generation through manpower and operational excellence. Secure the comprehensive takeaways from this event by concluding the agenda with a 2-day power-packed workshop on Effective Revenue Management. Without a compelling RM action plan, successful profit maximisation is hardly possible. The workshop will provide you with the tactics and practices that work and deliver credible results. Leveraging on his practical experience in Europe, Middle East, South Africa, the US and supported with international case studies, workshop leader Duncan Bramwell will impart invaluable knowledge and useful techniques on Business Intelligence, Performance Measurement, Channel Management,and Distribution, Rate Structures and Pricing, Forecasting, Yield Management etc. to boost your revenue management startegies. He will also offer working tips on how to manage your Revenue Mix with Sales & Marketing's objectives ! Visit the website

This two day conference packs a punch with fresh ideas and proven techniques from leading retailing behemoths. You will be updated on the latest industry trends, find out what works and what doesn’t. Notch up your retail quotient with successful stories from adidas and StarHub on how they engineer the ultimate consumer experience. Look forward to hearing how AMK Hub, (the latest swanky mall in Singapore) satisfies shopping gurus’ insatiable appetite with invigorating events. Our panel of industry experts will also share secrets on ways to adapt your retail format to the changing environment and achieve a winning formula in retail. Don’t miss our post-conference workshop to acquire useful tips on how to effectively strategise and implement events and entertainment in the retail marketplace. Stay ahead of competitors by mastering the art of measuring your retail efforts and translating it into marketing dollars! For more information, please call (65) 63722201 or email xerene@conferences.com.sg Visit the website

This programme prepares executives for the challenges of marketing consumer goods in Asia. Over 5 days, Marketing of Consumer Goods in Asia increases the understanding of consumer behaviour in Asia, discusses key marketing strategies used in the region and identifies new marketing opportunities.Visit the website

A programme for executives from corporations engaged in sales to other companies or institutions. This one-of-a-kind programme provides B2B marketing executives with a forum for intense learning and exchange. It provides highly practical tools that can be used immediately on return to the office.Visit the website