Sat, 22-Nov-2008
Hong Kong
BRAND COUTURE CONGRESS 2008, SINGAPORE
BRAND COUTURE CONGRESS 2008, SINGAPORE
18 Nov 08 to 19 Nov 08
Suntec Singapore
Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.
Conference Agenda & Focus - Day 1 & Day 2
Stream 1 & 4: Executive Strategy
Stream 2 & 5: Brand Ombudsman
Stream 3 & 6: New Age Media & Advertising
Speakers from top 100 global brands
Speakers from top 100 global brands
• Accenture Marketing Sciences | Global Innovation Director • Adidas Asia Pacific | Director of Sport Performance Brand Marketing • Asia Pacific Breweries Singapore | General Manager - Group Commercial • Brand Image | Managing Director, Industrial Design • Coca-Cola Asia Pacific | Regional Creative Director • Dentsu Young & Rubicam | Head of BrandAsset TM Consulting • DHL Asia Pacific | Director - Corporate Communications, Asia Pacific • EffectiveBrands | Founder & Chairman• Emirates NBD | Head of Brand Strategy • Fonterra Brands | Global Brand Director, Anlene • GlaxoSmithKline India | Vice President of Consumer Healthcare • Great Eastern Life Assurance Malaysia | Chief Marketing Officer • Harris Interactive | Senior Representative • HBO South Asia | Country Manager • Hewlett-Packard Asia Pacific & Japan | Vice President of Marketing & SMB, Personal Systems Group • ING Asia Pacific | Head of Corporate Communications, Asia • Interwoven Singapore | Marketing Director, Asia Pacific • Jaeger LeCoultre South East Asia | Managing Director • Jet Airways | Regional Vice President, South East Asia • Johnson & Johnson Vision Care | Senior Regional Interactive Marketing Manager • Lenovo Australia & New Zealand | Chief Marketing Officer • LG Electronics Malaysia | Marketing Director • Microsoft Malaysia | Chief Marketing Officer • Microsoft Singapore | Business Marketing Officer • NEC Asia | Marketing Director • Panasonic Malaysia | Head of Corporate Communications & Branding • Philips Electronics Asia Pacific | Regional Director - Corporate Communications & Brand Management • PostClick Australia | Managing Director and General Manager • Provocateur | Chief Executive Officer • StarHub | Director of Customer Insight, Integrated Products & Marketing • St George Bank Australia | Head of Corporate Marketing • Synovate | Director, Qualitative Research • TMRC Research & Strategy | Managing Director • TMRC Research & Strategy | Senior Qualitative Director • Toyota F1 Team | Chief Marketing Officer • Unilever China | Vice President, Beauty Care Business Unit • Unilever Singapore | Regional Marketing Operations Manager, Home & Personal Care, Asia AMET • Unilever Thailand | Regional Category Vice President (Laundry Products) & Global Brand Vice President (Radiant) • Value Pitch Interactive | Chief Executive Officer
Key Sponsors
Accenture Marketing Sciences • Brandimage • Hamriyah Free Zone, SHARJAH • Harris Interactive • Interakt • Interwoven • Netbooster Asia • Post Click • Provocateur • Research Now • Survey Sampling International • Sqware Peg • Synovate • TMRC Research & Strategy • Value Pitch Interactive • Vovici • Young & Rubicam
Official Cocktail Reception Sponsor | Chivas Regal • Official Smartphone Sponsor |Blackberry • Official Hospitality Partner |Impiana Hotels & Resorts
For Speaking opportunities, please contact: Mr Jason Wong at JasonW@marcusevanskl.com
For sponsorship opportunities, please contact Mr Desmond Raj at desmondr@marcusevanskl.com
For an Updated Brochure, kindly contact: Ms Cindy Cluny at CindyC@marcusevanskl.com or call + 60 3 2723 6745
Blue Ocean Strategy
Blue Ocean Strategy
29 Oct 08 to 30 Oct 08
Singapore
Are you trying to place yourself in front of your competition? Why?
Explore Blue Ocean Strategy. What is it and how do you apply?
Master BOS tools, model and frameworks to simulated business challenges.
Improve your current strategic approach towards
competition and the marketplace.
Discover ways to identify opportunities and
challenges around you.
Cirque du Soleil Blending of opera and ballet with
circus format while eliminating star performer and
animals.
New York City Police Department (NYPD) executed a
blue ocean strategy in the 1990s in the public
sector, successfully reduce crime rate in less than
two years and without an increase in budget.
Southwest Airlines offering flexibility of bus
travel at the speed of air travel using secondary
airports.
Nintendo's Wii An example of this strategy is the
success of the Nintendo Wii and DS, which Nintendo
designed to target audiences not traditionally known
to play videogames. By simplifying its interface
(through a touchscreen on the DS and motion controls
on the Wii)and by marketing software which is
designed to complement daily life rather than create
escapist experiences (games such as Wii Sports,Wii
Fit, and Brain Training)
Blue Ocean Strategy is a revolutionary way of thinking that can help you make competition irrelevant and help propel your business forward.
Join us on 29-30 October in Singapore and learn innovative new concepts and ways to Master Blue Ocean Strategy. This training will change
predominant mindsets within your organization and help steer the way for strategic and creative planning for you and your organization!
Join us for an interactive 2 days to:
Application Examples:
Blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to b2b, industrial, pharmaceutical,financial services, entertainment, IT, and even defense. If you are serious about influencing the fundamental business environment for you and your company, then this is a MUST attend seminar for you.
Few seats left! Register now and don’t miss out!
Visit the website
Luxury Interactive 2009 Global
Luxury Interactive 2009 Global
16 Mar 09 to 18 Mar 09
Le Meridien, Piccadilly, London,UK
Leverage your online space and e-commerce strategies to capitalize on the luxury consumer & increase profit margins
Luxury Interactive allows all luxury brands to discover how to leverage their online space. Captialize on the luxury consumer and increase profit margins by learning e-commerce strategies that have been implemented and have succeeded. Over 30 luxury brands with be offering case studies throughout the 3 day program, discussing the benefits of online in the luxury market.
Luxury Interactive will provide insight into:
Effectively managing your brand on the internet to ensure the luxury experience is extended.
Driving the right kind of traffic to your site through digital marketing.
Integrating your online and offline marketing strategies into an effective overall marketing mix.
To Register:
Phone: +44 (0)20 7368 9465
Fax: +44 (0)20 7256 0205
General Inquiries
luxuryglobal@wbresearch.com
Visit the website
Positive Marketing Strategies Masterclass
Positive Marketing Strategies Masterclass
12 Nov 08 to 13 Nov 08
Malaysia, Kuala Lumpur, Prince Hotel
"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."
- Jay Conrad Levinson
Dear Marketing Professinal,
KBridges International would like to invite you and your team to join us in our workshop, "Positive Marketing Strategy Masterclass", Kuala Lumpur 12th & 13th November 2008 at the Prince Hotel, Kuala Lumpur
Succeeding in today's competitive business environment demands positive and innovative approaches. The program is an experiential workshop where you will learn new theories about marketing inquiry, surveys and research and you will learn the cycle of how to sustain interest and energy in this extremely fast-paced, increasingly complex and interdependent global economy.
The new theories are strength-based, positive approaches to business, behavior and emotions. We teach the new theories of Positive Psychology in business management with examples of successes in global businesses. You will learn the FIVE PRINCIPLES and the 4 STEP MODEL that underpin the practice.
You will learn ways to collaboratively and collectively discover possibilities for the co-design of new products and services. You will then practice the principles and the model through interviews and activities during the course and apply your insights and learnings to your own business situation. You will walk away with a sustainable process, new knowledge, and improved skills that you can implement yourselves. You will experience a shift in perception about how you approach marketing.
One of the key aims of the workshop is to involve and to provide decision-makers, managers and business unit leaders with the insight to understand and help you identify all important and unsatisfied needs in your market that will provide you with powerful competitive and a positive advantage.
As a result of our Positive Marketing program you will SOAR, we guarantee you!! We look forward to see you and your team in our workshop this coming November 2008.
Please go to http://www.kbridges.com.sg/pmkl.pdf to download the brochure from our website.
PS Please take advantage of our Early Bird Special price of SGD1950*^ only when you book and pay before the 5th OCTOBER 2008. Plus group booking of min 3 delegates are entitled to extra coaching after the event with dinner provided for. This is on first come first basis only.**
**Max 3 groups only separated for 3 days each.
^Our regular fee is SGD2595 subjected to 10% service.
*Inclusive of 10% Service.
Regards
Syed Muhammad Abu Bakar
Programs Director
KBridges International
Tel +65 68275149
Fax +65 62344292
Mobile +65 92981307
Email syedm@kbridges.com.sg
Url www.kbridges.com.sg
P Please consider the trees before printing this emailVisit the website
Luxury Marketing
Opinion | MKT | HONG KONG | Hong Kong | Advertising agency
Luxury Marketing
03 Nov 08 to 04 Nov 08
Grand Copthorne Waterfront Hotel, Singapore
New Strategies for Meeting the Changing Demands of the HNWIs
This 2-day dynamic and informative workshop aims to address some of the ongoing changes in the luxury market, the mindset and lifestyle trends of the affluent, and how to synthesise this information for greater results and leadership in the high net worth marketplace. Learn how luxury companies such as Mandarin Oriental Hotel, Godiva Chocolate, Bentley and Ralph Lauren reach out to their affluent clients and survive in today’s competitive luxury market.
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.Visit the website
