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BRAND COUTURE CONGRESS 2008, SINGAPORE
BRAND COUTURE CONGRESS 2008, SINGAPORE
18 Nov 08 to 19 Nov 08
Suntec Singapore
Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.
Conference Agenda & Focus - Day 1 & Day 2
Stream 1 & 4: Executive Strategy
Stream 2 & 5: Brand Ombudsman
Stream 3 & 6: New Age Media & Advertising
Speakers from top 100 global brands
Speakers from top 100 global brands
• Accenture Marketing Sciences | Global Innovation Director • Adidas Asia Pacific | Director of Sport Performance Brand Marketing • Asia Pacific Breweries Singapore | General Manager - Group Commercial • Brand Image | Managing Director, Industrial Design • Coca-Cola Asia Pacific | Regional Creative Director • Dentsu Young & Rubicam | Head of BrandAsset TM Consulting • DHL Asia Pacific | Director - Corporate Communications, Asia Pacific • EffectiveBrands | Founder & Chairman• Emirates NBD | Head of Brand Strategy • Fonterra Brands | Global Brand Director, Anlene • GlaxoSmithKline India | Vice President of Consumer Healthcare • Great Eastern Life Assurance Malaysia | Chief Marketing Officer • Harris Interactive | Senior Representative • HBO South Asia | Country Manager • Hewlett-Packard Asia Pacific & Japan | Vice President of Marketing & SMB, Personal Systems Group • ING Asia Pacific | Head of Corporate Communications, Asia • Interwoven Singapore | Marketing Director, Asia Pacific • Jaeger LeCoultre South East Asia | Managing Director • Jet Airways | Regional Vice President, South East Asia • Johnson & Johnson Vision Care | Senior Regional Interactive Marketing Manager • Lenovo Australia & New Zealand | Chief Marketing Officer • LG Electronics Malaysia | Marketing Director • Microsoft Malaysia | Chief Marketing Officer • Microsoft Singapore | Business Marketing Officer • NEC Asia | Marketing Director • Panasonic Malaysia | Head of Corporate Communications & Branding • Philips Electronics Asia Pacific | Regional Director - Corporate Communications & Brand Management • PostClick Australia | Managing Director and General Manager • Provocateur | Chief Executive Officer • StarHub | Director of Customer Insight, Integrated Products & Marketing • St George Bank Australia | Head of Corporate Marketing • Synovate | Director, Qualitative Research • TMRC Research & Strategy | Managing Director • TMRC Research & Strategy | Senior Qualitative Director • Toyota F1 Team | Chief Marketing Officer • Unilever China | Vice President, Beauty Care Business Unit • Unilever Singapore | Regional Marketing Operations Manager, Home & Personal Care, Asia AMET • Unilever Thailand | Regional Category Vice President (Laundry Products) & Global Brand Vice President (Radiant) • Value Pitch Interactive | Chief Executive Officer
Key Sponsors
Accenture Marketing Sciences • Brandimage • Hamriyah Free Zone, SHARJAH • Harris Interactive • Interakt • Interwoven • Netbooster Asia • Post Click • Provocateur • Research Now • Survey Sampling International • Sqware Peg • Synovate • TMRC Research & Strategy • Value Pitch Interactive • Vovici • Young & Rubicam
Official Cocktail Reception Sponsor | Chivas Regal • Official Smartphone Sponsor |Blackberry • Official Hospitality Partner |Impiana Hotels & Resorts
For Speaking opportunities, please contact: Mr Jason Wong at JasonW@marcusevanskl.com
For sponsorship opportunities, please contact Mr Desmond Raj at desmondr@marcusevanskl.com
For an Updated Brochure, kindly contact: Ms Cindy Cluny at CindyC@marcusevanskl.com or call + 60 3 2723 6745
Market Differentiation makes all the Difference - Mastering Blue Ocean Strategy
Market Differentiation makes all the Difference - Mastering Blue Ocean Strategy
29 Oct 08 to 30 Oct 08
Singapore
The phrase “think out of the box” has been used by millions of people around the world. But people rarely practice what they preach. It’s not because they don’t believe it’s effective. Most of the time, they don’t do it for the simple reason that they do not know how. They are unsure of what exactly thinking out of the box entails much less how to begin doing so.
This goes the same for companies big and small. Most businesses compete via the Red Ocean mentality where their strategy lies in killing the competition for the greater share of the pie. The gauge in finding out whether you’re winning or losing is the increase or decrease of the fixed universe which is your target market. If this sounds all too familiar, let me warn you now: Competition goes both ways. You get bitten back.
Blue Ocean Strategy is a 2-day training course that will teach you how to eliminate competition by recognizing an untapped market, a whole different pie which you can dominate with little or no rivalry. This is the business strategy version of “thinking out of the box” method that is proven to work.
Key topics that will tell you how to begin thinking the Blue Ocean Way:
• An exploration of Blue Ocean Strategy and Red Ocean Strategy: What is the difference?
• Self assessment tool: Identify your current approach,
ideas etc towards strategic planning.
• Identify opportunities and challenges around
innovations, left-field thinking and managed risk taking.
• The BOS tools,models and frameworks: how to use them
to get result.
• Activities and exercises applying models and tools to simulated business challenges.
If you are in a position where you can influence the fundamental business structure of your department and your company, then this is a MUST attend training seminar for you.
Learn how to begin thinking out of the box via Blue Ocean Strategy this coming 29-30 October, 2008 in Singapore. Register in any of these 3 easy steps;
1. Email me at marketing@alleventsgroup.com
2. Call +65 6506 0965
3. Log on to www.alleventsgroup.com/bos
Maximising Sponsorship Returns
Maximising Sponsorship Returns
17 Nov 08 to 18 Nov 08
Regal Hongkong Hotel, Hong Kong
Enhancing Brand Value & Optimising ROI from Proven Sponsorship Investments
Before you jump on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can potentially yield high returns but each collaboration also carries with it potential risks. It is difficult to identify the type of events to sponsor and establish the right value fit between your organisation’s brand and events. Sponsorship brings with it intangible results such as brand exposure that is difficult to measure and quantify. In order to fully leverage on the value sponsorship brings to your business, it is crucial to be equipped with key learnings from companies that have successfully integrated sponsorship into their marketing mix.
Are you able to justify every single cent of your sponsorship dollars spent? How can you make full use of your marketing potential to generate maximum sponsorship returns? Do you know how to ensure exclusivity and prevent ambush marketing stunts in your sponsored events?
This 2-day conference on ‘Maximising Sponsorship Returns’ packs a punch with leading case studies from industry bigwigs. Seize this rare chance to hear from the official sponsors of the Beijing 2008 Olympic Games - adidas and Manulife. Find out how UBS, DHL, MasterCard, Anlene and Guinness leveraged on prestigious events to build strategic brand alliance with their stakeholders. Sponsorship is nothing without returns. Learn how companies like Sony and Emirates measured ROI generated from their sponsorship investments.
For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.Visit the website
Advanced Procurement Negotiations (Hong Kong Venue)
Advanced Procurement Negotiations (Hong Kong Venue)
23 Oct 08 to 24 Oct 08
The Park Lane, Hong Kong
This 2-day interactive workshop on Advanced Procurement Negotiations is designed for senior-level supply chain professionals who desire to expand their effectiveness and learn new techniques to improve on their Planning, Preparation, and Execution activities related to high-dollar negotiations with suppliers. Consisting of in-depth explorations into supply chain subjects and addressing key supply chain issues inherent in Asia and other areas around the globe, the workshop will empower delegates to leverage on their negotiating competencies to achieve superior results through a combination of innovative instruction, role-playing exercises and “best practice” techniques used by leading organisations.
Approach your negotiations with confidence to attain sustainable “value for money”! If you strive to establish a leading position and long-term supplier relationships that bring maximum results and minimum hassle, you cannot afford to miss this must-attend workshop!
Reduce Total Cost & Enhance Value in Your Acquisition Process!
For more details, please visit http://www.conferences.com.sg/ws-pcm.htm
For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.
Visit the website
