Taptica has expanded its presence in the Asia Pacific region with the opening of an office in Seoul, South Korea after a recent establishment of an office in Beijing, China.
Taptica has been working with the largest advertising agencies in Korea prior to the opening and is now able to target companies directly.
Hoon Lee has been appointed as general manager of Taptica operations in Korea. Lee brings over 16 years of experience in the digital advertising industry, including 10 years at Yahoo – latterly as Head of APAC Search Sales Operations.
Hagai Tal, chief executive officer of Taptica, said: “This new office in South Korea advances our strategy of increasing our presence in the Asia-Pacific region and I am delighted that we are already gaining traction. We welcome Hoon Lee to Taptica and look forward to benefiting from his significant expertise. Alongside our office in Beijing, we believe we are well positioned to become a leading player in this key growth market.”