TAP for grooming industry's talent

IACT has launched TAP, the Training Academy for Professionals featuring relevant advertising and marketing industry icons as workshop trainers.While this concept is nothing new, Irene Ho chief executive officer of TAP says that with regards to training, there is still room for improvement.“TAP is meant to be complementary in developing our industry’s professionals. Our modules are designed based on the expertise of the icons we’re engaging with, as well as practical working knowledge that’s in demand today e.g. Shopper Marketing," says Ho.TAP offers practical programmes that equip professionals with skills they need to thrive in today’s advertising and marketing industry.Some courses under TAP include presentation creation, CRM bootcamp, forming strategic ideas and strategies as well as client relations.All courses are conducted by relevant industry professionals with experience and influence to ensure students receive knowledge relevant to the industry.