Tan takes on expanded role for exponential

Exponential Interactive has appointed Kelvin Tan as general manager for Southeast Asia and North Asia.Tan (pictured), former country manager for Exponential's Malaysia, Thailand and Hong Kong offices, his expanded role sees him take on a more strategic and operations role.He will focus on growing the company's market position in the region and its various units Tribal Fusion, Firefly Video, AdoTube and Appsnack.John McKoy, managing director of Exponential APAC and Africa, said Tan has been instrumental in driving the demand for online advertising in the region and his focus and engagement with media agencies has been successful.Tan has also worked at Komli Media.