Smartphone manufacturer HTC unveiled its latest campaign HTC INK in collaboration with worldwide fashion icon and supermodel Jourdan Dunn.
Tapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets.
A ground-breaking star of international high fashion runways, advertising campaigns and magazines, with an approachable street style and a personal love of body art, Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalises on the global trend for ‘ink’, in both permanent and temporary forms, HTC says.
With the look and feel of the HTC One M9 inspired by the artistry of high-end fine jewellers, coming in a number of brushed-metal, two tone finishes, Jourdan’s HTC INK design will replicate this in the form of temporary metallic body art.
Created by Cally-Jo Pothecary, who was responsible for Rihanna’s henna-style hand inking, it will be engraved onto the back of a series of Limited Edition HTC One M9 handsets.