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Super Mario Run to release today

Nintendo’s highly-anticipated signature game Super Mario Run is set to launch globally through Apple’s iOS system today (15 December). The debut of Super Mario Run marks the first time Mario will officially appear in a mobile game.

In Super Mario Run, Nintendo fans’ favourite Italian plumber is back, vaulting over villains, collecting coins. The game will be out on 15 December through Apple’s iOS system in more than 151 countries, while local times might differ.

Android users will have to wait to receive their versions until the game debuts through the system sometime next year.

Super Mario Run was developed mainly by Nintendo, with some assistance from partner DeNA Co.

Nintendo has stated you can play a few levels of the game at no cost, but you need to pay US$9.99 for full access.

While investors are hoping the new game will be a hit for Nintendo, its decision to charge US$9.99 for full access to the game may limit revenues and put its fate at the mercy of loyal Nintendo console-game fans.

“It’s not like it will be Pokemon Go of 500 million downloads in 2 months,” said Macquarie Securities analyst David Gibson at an interview with Bloomberg.

For now, the initial list of places where Super Mario Run will be available doesn’t include China, the world’s largest app market, which accounts for a quarter of all app revenues, according to Newzoo.

Currently, the game is available in English, Dutch, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Traditional Chinese.

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