Suntory and Legoland extend partnership

Suntory Beverage & Food Malaysia (SBFM) has renewed its partnership with Legoland Malaysia Resort for another three years to make Ribena the official fruit juice drink.The partnership first began in 2012 and since then both brands have grown and will continue to do more to engage visitors with each brand’s identity. Since Ribena’s first foray into Legoland Malaysia Resort, both brands have continued to receive positive feedback from guests.“Both of our brands have a strong history in enriching the lives of people whether it be through providing nutritious thirst quenching beverages or wholesome family oriented entertainment. This collaboration leverages our unique strengths in adding further value to our Legoland Malaysia Resort visitors’ experience. I believe that this will further cement and grow both our brands in the coming years and we look forward to continuing our partnership with them,” said Mark Germyn, general manager, Legoland Malaysia Resort.Also to promote its new Sparkling Ribena range and drive footfall to Legoland, from now until 31st May 2016, visitors would be able to enjoy RM50 off Legoland Malaysia Resort tickets. Most recently Suntory also launched an on ground marketing campaign for the new range.