Sunsweet Growers, one of the worldâ€™s largest handlers of dried fruits, has appointed FCB Kuala Lumpur its regional agencies. This is the first time the US-based company has partnered with an agency to create a unified, regionally driven campaign in Asia Pacific.
The win boosts FCB Kuala Lumpurâ€™s growing portfolio in the packaged goods space. The agency already works with Beiersdorf, Mondelez, Mi Sedaap and Ajinomoto and has received accolades at many of Malaysiaâ€™s premiere effectiveness award such as Markies, Marketing Excellence and Mob-Ex. The win also continues the networkâ€™s growing new business streak in the Asia Pacific region, with new clients â€” such as Prudential and Bosch â€” selecting the IPG agency in the past year.
FCB Kuala Lumpur will launch new work for Sunsweet Growers in mid-2017. The effort will focus on Malaysia, Thailand and Singapore and will be led by FCB Kuala Lumpurâ€™s head of account management, Natasha Aziz, with guidance from the leadership team and support from other FCB agencies in the region.
â€śFCBâ€™s proposal stood out as one of the best I have received from an agency. Not onlyÂ did they recognise our unique position as a consumer brand and product, but they alsoÂ added great insight and value right from the start of the process,â€ť said Brad Schuler,Â vice president-global marketing and sales, Sunsweet Growers.