German chocolate and confectionery giant Storck has tapped into the China market for the first time, launching its flagship brand merci Finest Selection regionally.
Called “Say Thank You”, the campaign echoes the brand’s global philosophy of appreciation with every day moments and delivers genuine and heartfelt “thank you” in everyone’s daily lives. The merci TVC will run across traditional and online platforms including Letv until early next year.
Client: Storck / merci chocolates
Agency: BSUR Shanghai
Creative Director: Cornelius Keinemund (Phanke Markenmacherei), Patrick Tom
Writer: Paul Falla, Patrick Tom
Designer: Katie Connor
Production Company: Six Toes
Director: Patrick Tom (Liberum13)
Exec Producer: Tony Tang
Producer: Odet Abadia Gomez
Account management: Wil Kragten, Tessa Feenstra, Qin Guo
Client management: Silvia Gutzler, Julia Schmidt