Stethoscope brand Littmann picks agency for social duties in SEA

Stethoscope brand Littmann has appointed digital marketing agency TO THE NEW for social media duties covering Singapore, Malaysia, Indonesia, and the Philippines, following a pitch held in June.The first round of work is expected to launch by August and there was no incumbent agency, assistant vice president, digital marketing for Southeast Asia Jethro Xu told Marketing. He added that the agency was chosen because it has resources to tackle ambitious projects despite its small size, and also the fact that it placed emphasis on the quality of work."TO THE NEW Singapore is thrilled to have the opportunity to work with Littmann, and we look forward to making their foray into Southeast Asia's social media scene a successful one," Xu said.Earlier this year, the agency promoted Xu to his current role and he is now responsible for growing the business in the Southeast Asia region, including offices in Singapore, Malaysia, Philippines and Indonesia. Reporting to Raman Mittal, global vice president of sales and marketing, Xu also ensures the work delivered to clients are of a consistently high quality. In addition, he will be tasked to train and develop the internal team to always be ahead of the curve.(Photo courtesy: 123RF)