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STB_April2014

STB hunts for PR and social media agency

Singapore Tourism Board has called for a pitch for the Indonesia market.

It is looking for public relations and social media services agencies in the market. The tender closes on 19 September 2014.

The appointment is for a period of two years with an option to extend for another year. The agency will be tasked to provide PR consultancy services for STB Indonesia-related marketing communications services.

It will need to build awareness, consideration, and advocacy of Singapore as an extension of lifestyle for Indonesians to maintain Indonesia as Singapore’s top visitor arrival market and reinforce its strategy of increasing frequency of visits.

The agency will also build a stronger share of voice in the market and strengthen Singapore’s destination presence in traditional media (includes print, broadcast, online news portals etc);  catalyse awareness by seeding content and messages to generate media coverage in traditional media and; build a stronger share of voice in the market and strengthen Singapore’s destination presence digitally in social media networks (Twitter, Facebook, blogs,
etc).

From January to May this year, Indonesian tourists were one of the highest number of tourists in the Singapore market. They totalled up to 1,246,840 travelers, an increase of 5.7% over the same period in 2013. According to STB, it has recognised that over the years the tourism industry is becoming increasingly challenging as competition for the tourism pie is intensifying and the growth of Singapore’s total workforce is slowing down.

Going forward, STB will pursue medium term strategies and approaches in four pathways: Pursuing a yield-driven marketing approach; enhancing destination attractiveness; supporting industry competitiveness and building local engagement.

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