Following a decline in tourists coming from China to Singapore, Changi Airport has decided to partner with Singapore Tourism Board to launch a new travel campaign. The campaign titled “个十百千万从心发现新加坡” – ‘Rediscover Singapore from your Heart’ . A total investment of SG$1 million (RMB 5million) has been made for this campaign.
The move comes as CAG saw a 1.7% decline in visitors to Singapore from China this year. From January to May 2014, Changi Airport managed to reel in 1.87 million passengers to and from China. The number was 1.90 million in the same period last year.
The travel campaign will last five months until October, covering the Golden Week, a traditionally popular holiday period. As part of the campaign, 10,000 travel goodie bags, each worth RMB500, has been prepared for travellers who purchase customised holiday packages. The customised packages will include visits to popular attractions, shopping opportunities, cultural experiences and local flavours that will be popular with Chinese tourists.
In an attempt to boost tourism to the nation, Lex Travel, Resorts World Sentosa, Marina Bay Sands, Wildlife Reserves Singapore and Sentosa have also joined in as partners to show their support. Meanwhile, participating Chinese travel agencies include CAISSA, Ctrip, Jinjiang, Spring, and GZL.
Singapore is one of the most popular travel destinations for Chinese travellers. The nation saw over 2.27 million Chinese tourists in 2013, a 12% increase over the previous year. According to STB, Chinese tourists have also overtaken Indonesians to be the biggest spenders in Singapore. Meanwhile China too is a key destination for Singapore tourists. Since 2008, the number of Singaporeans visiting China has increased steadily at about 5% each year.
Changi Airport is a key hub in Southeast Asia for China, with over 31 Chinese cities with direct flights to Singapore operated by 12 airlines.