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Start Creative hires GM for Hong Kong

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Start Creative has hired UK creative Cally Williams as general manager of its Hong Kong operations, a new role for the agency.Cally joins Start from the UK with 20 years' integrated marketing experience.Her most recent role was new business director at Cubo Creative, where she built successful relationships with Superdrug (part of the AS Watson Group), and Pernod Ricard International pillar brands Chivas Regal, Jameson's and Jacob's Creek, among others.As general manager, she will be responsible for the day-to-day running of the agency, working alongside managing director Jonathan Cummings and creative director Mike Dorrian.She joins recent appointments including creatives Iain Richardson and Steve Foulds and account directors Rachel Graham and Stephanie Cheng.

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