Starcom launches Zero Dot

Starcom MediaVest Group (SMG) has launched a brand consulting, experience design, strategy and content unit.Called Zero Dot, the new entity will be Jonathan Hoffman, SMG President, experience design. Some of its clients include Procter & Gamble brand Cheer, which recently named Zero Dot as one of its creative partners.Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and it’s Search COE. Zero Dot will expand globally throughout 2014.“Consumers are at the center of everything we do. Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today's converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment,” Laura Desmond, SMG CEO said.