The Star media group launches new lifestyle portal, Star2.com

The Star Online’s Lifestyle readers can now get their daily fix in a brand new portal launched by The Star media group called Star2.com (http://www.Star2.com).This milestone comes as part of the 20th anniversary celebration of The Star Online, in an effort to drive the Malaysian news portal to be a bigger and better player in the digital content industry.Lifestyle is one of the fastest growing channels of The Star Online, with more than 50% growth in monthly traffic for the year 2014. The channel currently records more than 500,000 unique visitors monthly.“The readership data of The Star Online shows that there is a strong demand for credible lifestyle content among digital readers of Malaysia today. The branching out of Star2.com is important for us to leverage on this readership growth to cater to a broader audience as well as the digital industry,” said Serm Teck Choon, head of products (Digital) of Star Publications (Malaysia) Bhd.On top of being an online extension of the Star2 daily pull-out, Star2.com will feature fresh, new and exciting lifestyle content - namely Entertainment, People, Style, Culture, Food, Health, Family, Living and Travel - presented exclusively through this intuitive and user-friendly online platform.The website’s highly graphical user interface is also designed to be mobile responsive to cater its content to smartphone and mobile device users whom are on-the-go.“Lifestyle readers have the world at their fingertips. But ultimately, we all want the same thing – to keep up with the latest news and opinions around us. Star2.com has been designed to be crisp, smart and uncomplicated, to attract a worldly audience that comes for our Malaysian and global perspective on lifestyle content,” said Features (Online) Editor Lennard Gui.Star2.com is the newly launched lifestyle portal of The Star media group. Star2.com features stories on Entertainment, People, Style, Culture, Food, Health, Family, Living and Travel.