Standard Chartered builds trust in new TV push

Standard Chartered Bank has rolled out "New Level" Priority Banking campaign to build trust among its customer base.TBWA\Taiwan created the 60-second film, which shows how an advisor can help customers build wealth.The film features a coach working closely with a young rider to help him tame his horse, until finally the rider is in complete control and competently rides alongside the trainer. It aims to show the bank’s determination to be in-tune with high-end customers.https://vimeo.com/89579363The campaign runs until 30 June across television, print and OOH.[gallery link="file" ids="42044,42045"]Credits: Title: ‘New Level’Client: Standard Chartered Bank TaiwanCreative agency: TBWA\TaiwanCreative director: Jack ChenSenior art director: Paul ChenArt director: Maple Chiu and Chen-Ju LinCopywriter: Sean LinManaging director: Louis KuoVice president: Sandy TsengAccount management: Sandy Lin and Ling YuStandard Chartered Taiwan team: Elizabeth Deng (Head of Marketing, Marketing of Consumer Banking), Ethan Yu (VP, Marketing of Consumer Banking), Jason Li (Marketing Program Manager, Marketing of Consumer Banking)Media team: OMD (Flora Chen, Rhea Lu, Freya Liu and Nicola Sun)Director: Mao-Sen, Huang