Standard Chartered Bank Singapore has called for a media pitch. This is in response to a recent initiative to streamline processes and maintain efficiency in the organisation, Marketing understands.
The agency appointed will be taking care of media buying and planning duties. According to sources, the pitch is a global one being run out of Singapore as the hub.
Marketing understands R3 is currently handling the pitch and agencies pitching for the account include MEC, Carat, Havas Media and UM. Meanwhile OMD is the incumbent.
The global bank appointed Judy Hsu as its new CEO for Singapore late last year, which came amidst news surfacing on that the bank was considering cutting as many as 250 of about 1000 managing directors. It also announced the closure of its equities business which led to 200 job cuts across APAC offices early in 2015.