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SPRG swipes JCB International’s PR

Strategic Public Relations Group’s Taiwan branch has scooped the account for JCB International, the only Japanese credit card to operate internationally.

The agency is assigned with covering its media relations, marketing collateral production, sales promotion and crisis management.

Currently, JCB International Taiwan boosts a number of restaurant offerings, premium redemption programmes and travel promotions, to name but a few.

Available across 190 countries and territories with more than 20 subsidiaries and representative offices and 350 business partners around the world, JCB International currently has 80 million card members and 24 million merchant contracts.

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