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SPRG new hires

SPRG Singapore makes four senior hires

SPRG Singapore has made four senior hires into their company in a bid to strengthen its position in the integrated communications industry. This includes Jian Yang (far right) and Jin Ooi (second from right) who join as business directors, Norlin Samat (second from left) who joins as senior account director and former journalist Ivan Lim (far left), who joins as the editor of the SPRG Newsroom.

Prior to the appointment, Yang headed the content and ideation team at OMD Singapore and was global strategy director for the Transformers brand. He has also worked for various companies in the media and communications industry and has accumulated more than 15 years of working in public relations, creative and media agencies.

Meanwhile, Ooi was business director at Dentsu Singapore, with over 20 years of strategic communications experience. He has worked on campaigns for both locals and multinational clients. He was behind integrated campaigns for both local and multinational clients, and played a key role in growing the agency’s local business, according to SPRG.

Prior to joining SPRG as a senior account director, Norlin Samat headed the strategic communications team under the office of corporate relations at the National University of Singapore. Before that, she worked as a strategist at a local branding agency and first started her career as a teacher. Her experience in corporate branding and communications spans a broad spectrum of industries including financial services, education, government and statutory bodies, to name a few. She reports to Yang and Ooi.

Meanwhile, Lim, Yang and Ooi will report directly to the general manager of SPRG Singapore, Edwin Yeo.

Joining SPRG is Ivan Lim, who officially joined the agency as editor of SPRG Newsroom after freelancing as an editor for three months. Prior to the appointment, Lim worked at media companies such as Singapore Press Holdings (SPH) and Mediacorp Singapore. He was also the creative director of TODAY newspaper and boasts nearly three decades of experience in media and journalism, according to SPRG.

“I am excited and honoured that four of the industry’s most recognised talent have chosen to become part of our growing family. The communications and consultancy industry has undergone a paradigm shift, and this new leadership team has exactly the kind of diverse experience that can help our clients successfully navigate across the new world,” Yeo said.

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