Sports agency Fast Track rolls out

UK public relations group Chime Communications has moved on the local sports marketing sector, launching its sponsorship agency Fast Track in Hong Kong.Dan Parr, former director at brandRapport has taken on the role of director of Fast Track Hong Kong and said up to eight staff will be in place from early next year.The agency has already secured sponsorship work from one of the region's biggest sports sponsors HSBC, which recently secured the title sponsorship of the IRB Sevens World Series for the next five years.Chime's Hong Kong operation joins Fast Track offices in Abu Dhabi, Spain and New Zealand and some staff from these offices will soon relocate to Hong Kong.Parr said while its immediate priority will be existing clients, Mainland China holds big potential."China is very much on the radar, as it is for everyone, but it is still a very different market. You can't just move in and expect that what words overseas will work in China. Realistically an acquisition is the best way forward."