Spiral Media partners Electronic Arts

Licensed entertainment & games media company in Asia Pacific, Spiral Media will partner with Electronic Arts (EA), a games and online services across console, PC, online and mobile devices to bring advertising inventory from EA to Asia Pacific.This collaboration will give Spiral the opportunity to represent display in and around EA games in Australia, Singapore, Malaysia and Philippines and expand Spiral’s in-game specialisation from social and Facebook to console and mobile, targeting specific audience segments with EA’s blockbuster brands including, Real Racing 3, Monopoly, The Sims and Need For Speed.“This relationship ensures we will continue expanding our in-game media offering for our clients across new gaming platforms on mobile and consoles. Our model is to provide access to top tier gaming environments and provide leading and scalable media solutions that deliver highly effective media campaigns. As our client portfolio continues to grow the addition of EA’s best known games will deliver scale to Spiral’s business. It’s a great win for our team and clients,” Scott Wenkart CEO Spiral Media said.“Spiral Media has a fantastic reputation across the Asia Pacific market, and is renowned for their strong relationships with brand advertisers and agencies. We are looking forward to working with a world-class company like Spiral to expand our presence in the region,” Aaron Lassila, global director, media solutions, EA said.“Brands who engage with consumers through our content see unparalleled engagement compared to other ad formats, and this relationship will open new opportunities across Asia,” Lassila added.