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SPH’s Sphere Exhibits to bring Beerfest Asia to China

Wholly-owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits has stamped a deal with Imperium Crown to organise the Beerfest Shandong at Wonder Stone Park in China from 1 to 7 October 2018.

The marks the first Beerfest Asia edition in China, which will see UnUsUaL Productions, subsidiary of UnUsUaL Limited, will be involved in providing the technical rider, concept and programme plan. Following the agreement, Imperium Crown will also be granted the usage of the trade mark “Beerfest Asia” in Shandong Province, China for an initial term of one year.

“With Beerfest Asia marking its 10th anniversary this year, our new partnership with Imperium Crown is a timely and significant milestone. Beerfest Asia has been enjoying commercial success over the years and is well-positioned to grow beyond Singapore to a wider global audience. We are confident of replicating our success for Beerfest Shandong,” Chua Wee Phong, chairman of Sphere Exhibits said.

“This is the first time Beerfest Asia will be held in the PRC and we are delighted that it will be held at our Wonder Stone Park. Leveraging on the expertise provided by UnUsUaL Productions, we are confident that Beerfest Shandong will be a success and provide a wonderful platform for both domestic and international visitors to get to know more about our Wonder Stone Park.,” Sun Bowen, executive director of Imperium Crown said.

Meanwhile, Sphere Exhibits are also in talks to hold the Beerfest in Bangkok, Thailand later this year, Chua added.

(Photo Courtesy: 123RF)

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