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Lynn Yeoh

SPH Digital hires former Carat director

SPH’s Digital Division has appointed agency veteran Lynn Yeoh as assistant vice president, sales strategy & planning. Yeoh brings with her 15 years of extensive experience in integrated media planning and communication strategy.

Yeoh was previously director for integrated planning at Carat. She also held key positions in Possible Worldwide/BLUE Singapore, PHD Media and ZenithOptimedia.

Her experience spans a wide array of industries including banking, insurance, FMCG, hospitality, tourism, travel, telecommunications, technology and fashion. In her new position, Yeoh will provide media insights and develop media packages to meet the needs of advertisers and agencies.

Yeoh said: “I want to spur innovation in SPH Digital by translating new product development into vital client solutions that are highly in demand with the media industry.”

SPH’s Digital Division has seen other key hires recently, including Jeannie Ho who was previously vice president for retail at Mediacorp. Ho is now the head of the archive business at Digital, and is also involved in content sales business development for international markets (non-China).

In her dual roles, Ho aims to grow the revenue from abroad for content sales and develop new revenue streams for the archive business. Ho said: “My goal for the archive business is to create out of the box solutions that will enable the Singapore audience to access SPH’s rich content archive.”

In the two years since its inception, SPH’s Digital Division has created new products such as the mobile apps Trezo, FastJobs and content marketing unit BrandInsider. Its product portfolio also includes Straitstimes.com, Zaobao.com.sg, Businesstimes.com, AsiaOne.com, Stomp.com.sg and STJobs.sg.

Julian Tan, EVP at SPH Digital, said: “We are constantly looking to strengthen our offerings and solutions further, and having the right people with varying industry perspectives in place is key to helping us achieve this. Both Lynn and Jeannie are welcome additions to our division and we look forward to their contributions to the success of SPH Digital”.

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