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The Queen of Grammar is here to correct your English

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The National Heritage Board has launched its yearly Speak Good English Movement, this time around with a series of six witty and humorous videos to debunk the myth that grammar rules are boring and didactic.The movement this year turns the spotlight on grammar rules focusing on tenses, subject-verb agreement, prepositions and countable and uncountable nouns.The lighthearted videos feature popular Singaporean comedian Kumar as the “Queen of Grammar”, a magnificent royal from the "Land of Good English who seeks to correct the affliction of bad English on her subjects."Check out the first of the six video series:http://youtu.be/uOpdN5tOXjcMeanwhile earlier this weekend,  ITE students were also enlisted as part of the campaign's guerilla marketing strategy to drum up support for the campaign and to distribute the Grammar Notebooks.Take a look below:http://youtu.be/8-IdpFnEM6UHandling the PR aspect of the campaign this year is Havas Worldwide Siren.

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