Space Matrix names Happy Marketer as digital strategy partnership

Design consultancy Space Matrix has appointed Happy Marketer as its digital strategy partner. The agency will be tasked with formulating its content and advocacy initiatives to grow its brand and business in the Asia Pacific region.According to Prantik Mazumdar, managing partner at Happy Marketer, Space Matrix has designed new-age, immersive offices for brands such as Microsoft, LinkedIn, Cisco, Vodafone, Abbott and GE, to name a few.It has also worked with Uber. The consultancy is now looking to scale up its venture across multiple APAC markets, and it identifies digital as the most scalable, efficient and effective channel to drive this growth.“As digital media overtakes the more traditional forms, digital marketing is set to be the future of marketing and potentially the most effective platform, offering both speed and scale. Ensuring continued success requires constant evolution and our current focus is on creating a superior and unique customer journey powered by technology and meaningful content," Arsh Chaudhry, CEO of Space Matrix, said."The growth and increasing complexity of the digital marketing playing field means that as our digital spend increases we must work with the right partner to help us craft and execute a thoughtful digital strategy and fill in any knowledge gaps. Happy Marketer, with its dedicated team, market knowledge and results-oriented focus, are the ideal partners for Space Matrix and we are excited to be on this journey together,” said Fiza Malhotra, head of marketing at Space Matrix.“We are privileged to work with them on their digital strategy roadmap to formulate their content strategy, advocacy marketing as well as digital media plans to engage and nurture their customers and prospects to generate high quality leads for them in the region. We are excited to partner them in their digital transformation journey that in turn is set to transform the way people work in the region,” Mazumdar said.