Spa Esprit Group picks Reading Room

Following a three-way pitch in early April, Spa Esprit Group (SEG) has appointed digital agency Reading Room to handle the building and revamping of its websites for several brands under the group.These brands include Skinny Pizza, Tiong Bahru Bakery, Forty Hands, Qi Mantra, Spa Esprit and the Group’s corporate website. In addition, it will also provide consultancy on how digital marketing can help SEG fulfill its business objective.“SEG is one of Singapore’s home-grown success stories, and we are delighted to be working with them. This also demonstrates local brands’ increasing emphasis on digital marketing,” Andy Smith, production director, Reading Room Singapore said.Reading Room has already started to work on several projects, including the new websites for Skinny Pizza and Tiong Bahru Bakery, which will go live in the end of May, while the rest will be completed in June.Meanwhile, Goodstuph has bagged more business for Spa Esprit’s beauty brands – Strip, Browhaus and We Need A Hero. It will also work with several food brands under the company. The agency has been appointed for a period of a year starting 1 May, with an account worth a five-figure sum, according to founder Pat Law.