South Beach picks local media agency partner

South Beach has appointed Zenith Singapore to handle its media duties. This win is across all of South Beach’s real-estate assets including luxury residences, retail spaces and office buildings.Zenith’s scope of work includes integrated media planning and buying.“We are excited to partner with South Beach to help launch this prestigious landmark through digital and other touchpoints to put her on the world stage,” said Helen Lee, managing director Zenith Singapore.South Beach is a mixed-use development, strategically located on Beach Road bordering Singapore’s Central Business District. It is a joint venture between City Developments Limited and IOI Properties Group Berhad, it seamlessly blends the four historic buildings on site with two new towers to feature offices, luxury residences, a designer hotel and retail spaces.