Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Sony spices up music experience with minivan and silent party

share on

Sony Hong Kong introduced its first music minivan to bring a curated listening experience to the streets, running around Causeway Bay, Mong Kok, and the campuses of eight universities in Hong Kong.[gallery link="file" ids="120110,120108,120109"]Working in conjunction with KimLo Workshop, the marketing stunt, titled “h.ear Music Express”, carried live performances from a cast of local singers, including Phil Lam, Lil’ Ashes, Mischa and more. Lam’s performance was shared live on the live-streaming app Facebook Mentions. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Sony Hk music #busking #sonyhiresaudio #hearyourcolorsPosted by 林奕匡 Phil Lam on Monday, November 30, 2015As part of the campaign, Sony organised its first “silent party” with live performances by Lam and Mischa at the launch event of the new hi-res audio products h.ear series earlier this year, where audiences couldn’t hear the live music and singing performances unless they wore the new headphones to listen to who was singing on the stage.https://youtu.be/kMmpS8QOJFM“The ‘Music Express’ and ‘Silent Party’ are new platforms that we aim to provide music lovers with fresh new listening experiences of live performances with high quality audio products,” said Simois Ng, head of marketing communications at Sony Corporation of Hong Kong Limited.“We want to let talented local singer-songwriters unleash their potential and have close contact with the audience. We’re glad to know that both activities were well received by the participants.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window