Sony Mobile looks for PR agency

Sony Mobile Communications International has called an open tender for regional public relations services.The agency will be tasked with developing an integrated public relations strategy, providing strategic counsel and engaging in traditional and/or social media relations.It will create media and consumer awareness for Sony Mobile's key products including smartphones, tablets and accessories across consumer and professional business groups in Singapore.Additionally, it will also take on the role of regional liaison for APAC and Oceania, with responsibilities including market coordination, information dissemination, and liaison with the global team.The account was last held by Burson-Marsteller.The tender closes on 19 April 2013.