Oracle and Snapchat has partnered up to measure the impact of digital advertising in the physical world. They are looking to measure incremental store sales resulting from marketing campaigns run on Snapchat.
By analysing the impact of campaigns on in-store sales, Oracle Data Cloud will help consumer packaged goods (CPG) advertisers quantify and improve their ongoing marketing efforts on Snapchat.
Oracle Data Cloud also released new research analysing the in-store sales lift from 12 CPG campaigns run on Snapchat for leading cosmetic, personal care, cleaning, packaged food, and beverage brands.
The analysis found 92% of Snapchat ad campaigns drove a positive lift in in-store sales, exceeding Oracle Data Cloud norms on all key metrics with sales lift being the primary driver.
Oracle Data Cloud integrates data with more than 200 media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks.
“By combining offline sales data with cutting-edge analytics, we can help Snapchat advertisers maximize their return on investment and drive higher profits,” Eric Roza, senior vice president of the Oracle Data Cloud, said.
“We’ve been listening closely to advertisers and delivering the data they need. This research shows that Snapchat is more effective at driving sales for advertisers, and we’re delighted to offer this measurement solution going forward,” Clement Xue, global head of revenue operations at Snapchat said.