Singapore Kindness Movement (SKM) has reappointed local boutique agency 3-Sixty Brand Communications for its 2016 campaigns. This year will see the agency entering its fifth year as SKMâ€™s agency of record.
The appointment came following a closed door pitch with four other agencies. In 2015, SKMâ€™s 3-Sixty-conceived TVC â€śMud Dollâ€ť garnered over 1.2 million views and 35,000 shares on Facebook barely one month into its release. At the end of the year, the count stands at 2.3 million views on Facebook and nearly 1 million on YouTube, picked up internationally as far as the UK and Brazil. New work for 2016 has also already begun.
Cesar Balota, associate general secretary, Singapore Kindness Movement said: â€śHaving worked closely with us and with our incumbent PR agency, Strategic Public Relations Group (SPRG), 3-Sixty made good use of valuable insights and were strategically sound. The proposed tweaks in creative direction are spot on.â€ť
Cindy Tay, 3-Sixtyâ€™s client service director said: â€śThe Singapore Kindness Movement is an excellent client and we are privileged to be able to work hand-in-hand with them to transform our home into a kinder and more gracious nation.â€ť