Sitecore appoints The Hoffman Agency

Global leader in experience management software provider Sitecore has engaged The Hoffman Agency as its agency of record for the Singapore market. The Agency will provide strategic counsel and public relations outreach to strengthen Sitecore’s presence in this market.The appointment comes as Sitecore plans to further establish its presence in this region and meet the ever increasing digital marketing needs of brands with context marketing.Targeting marketers, digital information officers as well as technology officers, Sitecore’s range of products and solutions include web content management, customer intelligence such as providing customer analytics and profiling, omni-channel automation, as well as e-commerce options that will drive higher conversions and sales.Fei Xiang Woon, marketing director at Sitecore, said, “The Hoffman team’s heritage in enterprise technology coupled with their creative approach makes them the most ideal PR partner for our brand. We’re definitely excited to embark on effective and powerful campaigns together.”“As companies focus on the use of data and intelligent software to increase brand loyalty and revenue, Sitecore is in the perfect position to meet the needs of brands and organisations alike. We look forward to delivering strategies and engagements that will strengthen Sitecore’s market leadership in this region,” said Shawn Balakrishnan, general manager of The Hoffman Agency Singapore.