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Singtel quietly concludes media pitch

Just as quietly as it had initially started, it seems as though the Singtel media pitch has also quietly concluded with OMG taking home the account. The pitch was led by R3, and the incumbent on the account is Havas Media.

Marketing has reached out to Singtel, R3, Havas and OMG for a confirmation on the appointment.

In the midst of the pitch, sources told Marketing that media agencies participating in the closed door pitch were asked to provide an estimate of how much business they can provide Singtel’s Amobee arm.

Meanwhile, last year, Singtel appointed BBH as its strategic brand lead agency, while OgilvyOne was tasked to handle its B2B work. Social and content work was given to Goodstuph while creative production work was handed to Hogarth.

Most recently, the Singtel Group and Razer also inked a deal to foster strategic collaboration in the high-growth areas of e-payments, esports, gaming-related digital media and telecommunication services across Southeast Asia. The Singtel Group and Razer will as such leverage each other’s strengths and capabilities to engage the region’s consumers and audiences and grow the vibrant esports ecosystem.

Both companies plan to jointly organise activities such as regional invitational events and cultivate Southeast Asian esports talents.   The two will also explore the development of gaming-related telecommunications and digital media products and services such as broadband plans, mobile services and esports content for customers.

Along with Globe and Telkomsel, Singel also inked a deal with ONE Championship to deliver martial arts-related content and other digital assets to customers across Asia. The deal was announced alongside the launch of ONE Championship’s mobile app, which offers live and recorded telecasts of martial arts matches and events, in Singtel’s newly-revamped flagship store.

The collaboration will see both companies integrating the Singtel Group’s mobile wallets and carried billing services to power e-commerce functions in the recently launched ONE Championship app.

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