Singtel has partnered with Lazada Singapore to launch the 99% SME e-marketplace. The marketplace is a dedicated portal hosted on Lazada.SG for local small and medium enterprises (SMEs), to advertise their offerings and tap on a wider online customer base.
The move follows a recently released report by the Committee on the Future Economy, which recommended that SMEs, which form 99% of registered companies in Singapore, be provided expertise and financing support to help them adopt digital technologies.
According to Bill Chang, chief executive officer of group enterprise at Singtel, the 99% SME e-marketplace augments Singtel’s nationwide 99% SME campaign. It will also provide SMEs with an online marketing platform with no additional on-boarding costs to better scale their businesses in the e-commerce space.
“This is also in line with the committee on the Future Economy’s call to help SMEs adopt digital technologies,” Chang added.
“As a marketplace, we want to equip our sellers, many of whom are SMEs, with the best tools available in Singapore to help them succeed. We are excited about this partnership and the increased reach which sellers can now access across Singapore. Sellers who advertise will be able to reach over 3.5 million visitors1 monthly,” Alexis Lanternier, chief executive officer, Lazada Singapore, said.
Singtel, together with DBS and other partners, launched the inaugural 99% SME campaign in 2015 to rally all in Singapore to use products and services offered by SMEs. The highlight of the SME campaign is the annual SME Week in October where participating SMEs give customers special offers.