Singapore Land Authority has appointed ZOO group and Starcom to raise awareness on the use of land.
The appointment of ZOO and Starcom will span one year, and the scope will cover public education and social media engagement.
Patricia Goh, Managing Director from Starcom Singapore: “We believe that experiences matter in enhancing lives and building brands. We are glad to be part of this initiative, together with ZOO group and the Singapore Land Authority, to engage Singaporeans with high-impact experiences that leave a lasting appreciation for the use of land our Little Red Dot.”
Shirley Tay, managing director of ZOO group Singapore said: “Our most valuable assets are our people and we believe that as we chart our course for the next 50 years, Singapore should not be constrained by our limits, but by the boldness of our ideas, and the democracy of deeds that stem from our Singaporean core.”