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Singapore Eye Bank names PR partner

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Singapore Eye Bank, a non-profit, independent organisation has appointed PR Communications as its public relations agency. The retainer contract, which commenced in February, will include the management of all Singapore Eye Bank’s media relations, advertising and digital engagement.PR Communications will be providing strategic counsel to the Singapore Eye Bank portfolio until the end of 2016, and will be responsible for the planning and execution of campaigns to mark significant milestones for the organisation, such as their successful Silver Jubilee as well as the advancement of medical technology.Donald Tan, medical director of SEB, said, “We are committed to further educate and increase awareness of eye donation in Singapore, and aim to achieve higher donor rates with our successful local Hospital Eye Donation Program. Through the expertise of PR Communications, we believe Singapore Eye Bank will be able to further enhance its brand presence, and create impactful and meaningful campaigns in the near future.”Eric Chan, managing director, PR Communications said: “We are very humbled to be able to work alongside the team at SEB towards a meaningful initiative. I am confident that with the team’s creative efforts lined up for the campaign, we will encourage more Singaporeans to support the Singapore Eye Bank’s initiatives."

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