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Cancer Society asks people to give a s***

As the Singapore Cancer Society turns 50 in 2014, it kicked off its 50th anniversary celebrations choosing Lavender MRT station as its venue for World Cancer Day celebration. The event was officiated by Minister for Health Mr Gan Kim Yong.

The venue was chosen for its reflection to the colour Lavender which is the universal colour for the fight against cancer. The Singapore Cancer Society Goes Lavender campaign will run for an entire month of February.

The campaign consists of 50 key SCS facts covering history, SCS welfare and support programmes for cancer patients and their families and encourages Singaporeans to go for regular screening. These facts were featured on bulkheads, floor stickers, adshels and screen windows at the train platform area.

Minister for Health Gan Kim Yong said: “SCS has played an important role in its mission of Minimising Cancer, Maximising Life. It is important to help Singaporeans learn about Cancer through creative means.”

The project was conceptualised and executed by creative agency Up with Zenith Optimedia handling media responsibilities.

One of the more controversial posters is on display at Lavender MRT station.

Take a look at the campaign and its launch:

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